Škoda Auto Volkswagen India Private Limited (SAVWIPL) has officially welcomed Bentley Motors into its distinguished portfolio of automotive brands, marking a strategic expansion into India’s ultra-luxury car segment. With this move, Bentley becomes the sixth marque under SAVWIPL, alongside Škoda, Volkswagen, Audi, Lamborghini, and Porsche.
Effective July 1, 2025, SAVWIPL will exclusively manage the import, distribution, and servicing of Bentley vehicles across the country. These operations will be overseen by Bentley India, a newly formed entity under the SAVWIPL umbrella, dedicated to steering Bentley’s growth strategy and retail presence in India. Abbey Thomas has been appointed as Brand Director of Bentley India and will lead the marque’s vision and execution in the domestic market.
Initially, Bentley India will launch dealerships in three key cities—Bengaluru, Mumbai, and New Delhi—catering to India’s ultra-high-net-worth individuals (UHNIs). The showrooms will showcase Bentley’s iconic models including the Flying Spur, Bentayga, and the latest Bentley Wings, offering a seamless blend of British craftsmanship, cutting-edge technology, and unmatched performance.
Piyush Arora, Managing Director and CEO of SAVWIPL, expressed pride at the brand’s latest addition:
Welcoming Bentley into the SAVWIPL family is a proud milestone that completes our portfolio — from the precision of German engineering to the timeless elegance and unmatched performance of British craftsmanship. India’s appetite for uncompromising luxury is growing rapidly. Abbey’s deep understanding of the Indian market makes him the ideal leader to steer Bentley India toward new milestones.
Jan Bures, Executive Director for Sales, Marketing and Digital at SAVWIPL, added:
It’s a proud moment for us in India to welcome Bentley into the SAVWIPL family. The ever-growing UHNI segment in India will benefit from this new association, and we, along with our new dealer partners, will ensure the best of luxury and performance for our customers.
Bentley has been part of India’s luxury automotive landscape for over two decades, consistently catering to top-tier clientele seeking exclusivity and performance. The new arrangement under SAVWIPL aims to strengthen its market focus and elevate the customer experience with world-class service standards.
SAVWIPL, headquartered in Pune, manages Indian operations of six iconic brands. With state-of-the-art manufacturing facilities in Chakan and Shendra, the company offers an extensive portfolio ranging from ICE to BEV models. It has been recognized as a top employer and is committed to driving the future of mobility in India.
