Ford Motor Company delivered a powerful second quarter performance, with total U.S. sales surging 14.2% year-over-year, outpacing the overall industry’s modest 1.4% growth. The company’s market share rose 1.8 percentage points to an estimated 14.3%, driven by booming demand for pickups, SUVs, and electrified vehicles.
We blew the doors off the overall industry,” said Andrew Frick, President of Ford Blue and Model e. “Our diverse powertrain portfolio—spanning gas, hybrid, electric, and diesel—continues to resonate with customers across America.
Key Highlights – Q2 2025
- Total Sales: 612,095 vehicles (+14.2%)
- Market Share: Estimated 14.3% (+1.8 points)
- Pickup Truck Sales: 288,564 units (+15.1%)
- Electrified Vehicle Sales: 82,886 units (+6.6%)
- SUV Sales Growth: Expedition +43.9%, Bronco +51.3%, Navigator +115%
- Lincoln Brand: Best Q2 since 2007, with sales up 31%
Truck & SUV Strength Continues
- F-Series remained America’s best-selling truck, with 222,459 units sold, marking its strongest Q2 since 2019.
- Maverick hit a quarterly record with 48,041 units sold (+26.3%); nearly 60% of buyers are new to the Ford brand.
- Bronco family sales hit 78,543 units (+44.7%), while Expedition and Navigator posted their best Q2 sales in two decades.
Electrified Vehicle Leadership
Ford sold a record 156,509 electrified vehicles in the first half of 2025, a 14.7% increase year-over-year, outselling GM and Stellantis combined. Hybrids made up the majority, with 117,521 units sold, while EVs like the Mustang Mach-E, F-150 Lightning, and E-Transit continued strong momentum.
Lincoln Brand Rebounds
Luxury division Lincoln had a standout quarter, with sales up 31% to 31,332 vehicles. The Navigator (+115%), Aviator (+28%), and Corsair (+4.5%) helped the brand post its best Q2 since 2007.
Digital & Mobility Services Growth
- Ford Pro Intelligence surpassed 750,000 paid software subscriptions, up more than 20% YoY.
- BlueCruise achieved over 6 million cumulative hands-free driving hours.
- Mobile Service expanded with 578,899 experiences delivered in Q2 (+21%).
What’s Next: Lobo & Explorer Tremor
Ford plans to launch the Explorer Tremor and F-150 Lobo in Q3. With rugged off-road and performance styling, both models expand Ford’s reach into lifestyle-driven segments.
We’re giving our customers even more of what they love — ruggedness, power, and personality,” said Jim Baumbick, VP, Advanced Product Development.
