In the face of global economic headwinds, intensified competition, and political uncertainties, Audi AG has reported a robust 30% year-over-year increase in electric vehicle (EV) deliveries for the first quarter of 2025, signaling strong progress in its transformation towards sustainable mobility.
According to the company’s latest financial update, Audi delivered 46,371 electric vehicles globally in Q1—driven by significant demand spikes in key European markets: France (+169%), Switzerland (+120%), the Netherlands (+87%), Norway (+64%), and Germany (+59%). This surge contributed to a total revenue of €15.4 billion, a 12.4% rise over the same period in 2024.
However, the quarter also reflected challenges, including a slight decline in overall brand deliveries (down 3.4% to 383,401 vehicles) and a net cash flow of -€61 million, mainly due to investments in products, platforms, and Audi’s acquisition of remaining shares in Sauber Holding AG.
CEO Gernot Döllner emphasized the importance of Audi’s ongoing strategic overhaul, stating, “We’ve taken decisive steps in repositioning Audi. Our model initiative is now gradually hitting global markets, and customer response to our new EVs confirms we are on the right path.” The initiative includes the launch of ten new plug-in hybrids by the end of 2025, with the Audi A6 Avant and Sedan e-hybrid models leading the charge this May.
CFO Jürgen Rittersberger added, “The agreement for the future has set the right course. We are pushing forward with full strength to improve efficiency and competitiveness.”
Sales Snapshot – Q1 2025 Highlights:
- Revenue: €15.4 billion (up from €13.7 billion in Q1 2024)
- Operating profit: €537 million
- Operating margin: 3.5%
- Profit after tax: €630 million
- Net cash flow: -€61 million (compared to -€768 million in Q1 2024)
Regionally, Europe showed strong EV momentum, with 25,129 electric units sold, marking a 50.4% increase. Germany alone saw 8,640 electric deliveries, a 59% jump. While China and North America saw overall delivery declines, Audi is investing in localized EV portfolios and faster model development cycles—particularly in China through the new AUDI electric brand, targeting tech-savvy buyers with models like the A6L e-tron and AUDI E5 Sportback.
Audi forecasts total 2025 revenue between €67.5 and €72.5 billion, with a target operating margin of 7–9%, despite potential impacts from global volatility and unresolved import tariff scenarios.
With its strategy gaining traction, Audi appears committed to leading the premium EV segment, aiming for agility, innovation, and electrification at scale in the years ahead.
