The Mercedes-AMG PETRONAS Formula One Team and Nasdaq (Nasdaq: NDAQ), a global leader in financial technology, have announced a multi-year brand partnership, uniting two high-performance organizations driven by innovation and excellence.
Under this new agreement, Nasdaq becomes an official partner of the Mercedes-AMG PETRONAS F1 Team. The collaboration highlights Nasdaq’s ongoing commitment to innovation and its support for the companies and markets that power the global economy. “We’re excited to welcome Nasdaq, a global leader in financial technology, to the Mercedes-AMG PETRONAS F1 Team partner family,” said Toto Wolff, CEO of Mercedes-AMG PETRONAS F1 Team. “Partnerships are most powerful when they’re built on shared values. Nasdaq is a partner that not only understands the importance of cutting-edge technology but also embraces our commitment to continuous growth and resilience.”
This strategic partnership also deepens Nasdaq’s connection to its global client base, many of whom are already engaged with Formula One. Notably, one-third of the F1 Team’s existing partners are listed on the Nasdaq exchange, reinforcing the platform’s role as a trusted partner in the financial ecosystem.“This partnership with the Mercedes-AMG PETRONAS F1 Team is a powerful alignment of two performance-driven cultures with global mindsets,” said Brian Buckley, Chief Marketing Officer at Nasdaq. “At Nasdaq, we’re focused on helping our clients navigate complexity, accelerate growth and solve their toughest challenges. Together with the Mercedes-AMG PETRONAS F1 Team, we’ll showcase how precision, innovation, and strategic partnership can drive success – on the track and in the world of global business.”
“From pioneering technologies to forging strategic alliances with forward-thinking brands, we’re looking forward to collaborating with Nasdaq to benefit our fans, our partners, and our team,” said Richard Sanders, Chief Commercial Officer of Mercedes-AMG PETRONAS F1 Team. “As part of the partnership, Nasdaq and the Mercedes-AMG PETRONAS F1 Team will collaborate on storytelling and experiences at the intersection of business, technology, and sports, underscoring the strong alignment between the brands and their audiences.”
Formula One’s global audience of 1.5 billion viewers and 763 million fans across 21 countries offers unmatched visibility and reach—further amplifying Nasdaq’s brand and client engagement worldwide.
