India’s EV market is evolving rapidly — how is Omega Seiki Mobility positioning itself to capture market share in the electric three-wheeler and commercial segment?
India’s electric vehicle market is evolving at an incredible pace, especially in the commercial and last-mile mobility space, and at Omega Seiki Mobility, we’ve positioned ourselves to lead this transformation. We recognized early on that electric three-wheelers and small commercial vehicles would be pivotal in addressing the country’s growing need for clean, efficient, and affordable transportation solutions. That’s why we’ve built a diverse product lineup focused on cargo and passenger mobility, designed specifically for urban and semi-urban markets where these vehicles play a critical role in everyday logistics and commuting.
Our approach has always been to stay deeply rooted in indigenous manufacturing while embracing cutting-edge technology. We’ve invested heavily in our local production facilities, giving us complete control over quality, scalability, and cost efficiency. Beyond manufacturing, we actively collaborate with technology partners, battery innovators, and financial institutions to create a strong, supportive ecosystem for our customers. By tackling challenges like charging infrastructure, vehicle financing, and fleet management head-on, we’re ensuring that our clients not only have access to reliable electric vehicles but also the services and infrastructure that make adoption seamless.
What truly sets us apart, though, is our commitment to innovation and connected mobility solutions. We’re integrating smart telematics, IoT features, and data-driven tools into our vehicles, giving fleet operators real-time insights and improving overall operational efficiency. Additionally, we take pride in offering customized products tailored to our customer’s operational needs — be it range, battery type (fixed, fast-charging, or swappable), color options, or different powertrain configurations. We’re one of the very few companies in the market offering this level of personalization. And just like fashion powerhouse Zara, our product range is always evolving — rapidly responding to market trends, customer feedback, and technological advancements. This agility ensures that Omega Seiki Mobility remains ahead of the curve in India’s dynamic electric mobility sector.
What key manufacturing strategies or innovations is Omega Seiki implementing to maintain cost competitiveness while ensuring product quality in the Indian EV space?
At Omega Seiki Mobility, maintaining a fine balance between cost competitiveness and product quality is central to our manufacturing strategy. Being a part of the Anglian Omega Group gives us a distinct advantage in this regard. Several of our sister companies are actively involved in the component manufacturing business and steel body fabrication, which not only ensures consistent quality but also brings significant cost efficiencies by reducing our reliance on external suppliers. This in-house capability allows us to control critical inputs and streamline our supply chain, directly translating into competitive pricing for our customers while upholding stringent product standards.
Another unique aspect of our operational strategy is our in-house fleet service, UnoXpress. We use this fleet extensively to test our vehicles under real-world conditions before they officially hit the market. This hands-on, operational testing approach enables us to identify and address potential issues, optimize vehicle performance, and fine-tune product specifications based on practical usage data. By continuously validating our vehicles in live logistics environments, we not only enhance product reliability but also avoid costly post-launch corrections, further strengthening our cost management strategy while ensuring our vehicles are truly built for Indian roads and operating conditions.
Moreover, we strongly believe in the power of collaboration over competition, which is why Omega Seiki Mobility has forged strategic associations with partners across India and internationally. These partnerships cover key, cost-intensive technologies like batteries, powertrains, and even emerging solutions such as hydrogen-powered vehicles. By working closely with specialists in these areas, we avoid heavy capital expenditure in non-core R&D while still accessing the latest innovations. This association-led model allows us to stay agile, cost-effective, and technologically competitive, ensuring that we consistently deliver high-quality, future-ready electric mobility solutions to the market.
How is Omega Seiki Mobility aligning its production capacity and supply chain to meet the growing demand for electric vehicles in Tier 2 and Tier 3 cities?
At Omega Seiki Mobility, we recognize that the next big wave of electric vehicle adoption in India is coming from Tier 2 and Tier 3 cities, where demand for affordable, efficient, and reliable mobility solutions is rapidly rising. To align with this shift, we’ve been strategically scaling our production capacity through the expansion of our manufacturing footprint in key regions. Our plants in Faridabad and Pune are equipped with modular production lines, allowing us to ramp up volumes quickly based on regional demand. This decentralized manufacturing model helps us reduce logistics costs, improve delivery timelines, and cater more effectively to the unique needs of smaller cities and towns.
On the supply chain front, we’re building a strong, localized vendor and partner network across the country to support this growing demand. By working closely with local suppliers for components, battery assemblies, and after-sales services, we ensure faster turnaround times and cost efficiencies. Additionally, we’ve established a network of regional dealerships, service centers, and battery-swapping stations in emerging markets, making it easier for customers in Tier 2 and Tier 3 cities to access, operate, and maintain our vehicles. This hyper-localized approach to production, supply chain management, and customer support is helping us bridge the accessibility gap and position Omega Seiki Mobility as a trusted EV brand beyond metropolitan India.
With government incentives under schemes like FAME and PLI, how has your EV manufacturing roadmap evolved over the last two years?
Over the past two years, government initiatives like FAME-II and the Production-Linked Incentive (PLI) scheme have played a significant role in shaping Omega Seiki Mobility’s manufacturing roadmap. These incentives have not only made electric vehicles more affordable for end-users but have also encouraged manufacturers like us to scale up operations, localize critical components, and invest in new technologies. In response, we’ve expanded our manufacturing capacity across multiple locations and increased our focus on indigenizing key components like battery packs, drivetrains, and vehicle telematics systems. The financial support and policy push have given us the confidence to fast-track product development and diversify into new segments, including cargo three-wheelers, passenger EVs, and even hydrogen-powered solutions.
That said, as an industry, we believe there’s a growing need for stable, long-term policy frameworks to sustain this momentum. Frequent changes or uncertainties in incentive structures can disrupt investment plans and supply chain commitments. We hope to see continued government focus on creating a predictable, supportive environment for EV manufacturers, which will help us and others in the industry plan better, optimize operations, and confidently introduce advanced products for both metro and non-metro markets. A clear, consistent policy roadmap will be key to achieving India’s ambitious electrification goals and strengthening the domestic EV ecosystem in the years to come.
How do you foresee Omega Seiki’s role in shaping the future of India’s commercial EV segment over the next 5 years?
Over the next five years, we see Omega Seiki Mobility playing a pivotal role in driving the growth and evolution of India’s commercial EV segment. Our focus will remain on creating a comprehensive, future-ready portfolio of electric vehicles tailored for last-mile logistics, cargo transport, and passenger mobility — segments that are seeing the fastest electrification due to their high daily usage and operational cost advantages. We plan to expand our product range across multiple powertrain options, including fixed, swappable, and fast-charging battery systems, and venture into alternative fuels like hydrogen-powered vehicles. By continuously innovating and addressing the unique needs of Indian logistics and transport businesses, we aim to be at the forefront of making clean, efficient mobility accessible across both urban and rural markets.
Beyond products, our ambition is to build a complete ecosystem around commercial electric mobility. This includes strengthening our partnerships for battery technology, financing solutions, fleet management software, and after-sales services, as well as expanding our network of service centers and battery-swapping stations into Tier 2 and Tier 3 cities. With government support and industry collaboration, we foresee Omega Seiki Mobility setting new benchmarks for operational efficiency, total cost of ownership, and vehicle reliability in the commercial EV space. Our vision is to not just sell vehicles, but to help reshape India’s commercial transport infrastructure for a cleaner, smarter, and more sustainable future.
