The BMW Group kicked off 2025 with a powerful push toward electrification and regional growth, despite a dip in overall global vehicle deliveries. With a total of 586,149 vehicles delivered worldwide in the first quarter—marking a slight year-over-year decline of 1.4%—the group reported robust performance in key markets and surging demand for battery electric vehicles (BEVs).
Driven by the strength of its electric lineup and particularly strong growth in Europe and the U.S., the BMW Group delivered 109,516 fully-electric BMW, MINI, and Rolls-Royce vehicles, representing a 32.4% increase from the same period in 2024. This marks a new record for BEV deliveries in a single quarter. Europe led the electric charge, with BEV sales soaring 64.2%.
Jochen Goller, Member of the Board of Management at BMW AG for Customer, Brands, and Sales, highlighted the success of the company’s technology-open strategy, which balances all drive types. “Our products are winning over customers across all regions and technologies. The new fully-electric MINI models are especially resonating—one in three MINIs sold in Europe and over half in China were BEVs,” Goller noted.
Regional Highlights
While global deliveries remained nearly stable, Europe and the Americas drove growth:
Europe: 241,867 vehicles sold (+6.2%)
USA: 94,591 vehicles sold (+4.1%)
Outside China: Growth of +5.9%
Conversely, Asia, and especially China, saw significant declines in demand:
Asia: 214,203 vehicles (-12.2%)
China: 155,195 vehicles (-17.2%)
Brand Performance
BMW Brand: Sold 520,142 vehicles worldwide (-2.0%) with notable BEV growth (+9.9%), delivering 86,449 BMW BEVs.
BMW M GmbH: Continued its high-performance success with +5.0% growth, selling 50,494 vehicles, led by the BMW M5 and M3.
MINI: Delivered 64,626 units (+4.1%), with electric vehicles making up 35.3% of sales.
Rolls-Royce: Delivered 1,381 vehicles, marking a 9.4% decline.
BMW Motorrad: Sold 44,609 motorcycles and scooters, down 3.9%.
Electrification Milestones in Sight
BMW Group is on track to hit two major electrification milestones by the end of 2025:
Three million electrified vehicles (BEVs + PHEVs) delivered globally since the launch of the BMW i3 and i8.
1.5 million fully-electric (BEV) vehicles delivered to customers.
Goller added, “We are feeling confident thanks to strong new order growth across drive technologies, especially in Germany, our home market.”
A Sustainable Drive Forward
The BMW Group’s results reinforce its long-term vision combining innovation, sustainability, and global premium positioning. With 157,495 electrified vehicles (BEVs + PHEVs) delivered in Q1 2025 (+28.5%), the company continues its transformation while navigating a complex market environment.
As the BMW Group marches toward its electrification milestones, its balanced regional growth and performance-focused offerings underscore a strategy built not just for resilience—but for leadership in a new era of mobility.
