Volkswagen’s “In China, for China” strategy is becoming a reality with the debut of three new electric concept vehicles at Auto Shanghai 2025 (April 23–May 2), one of the world’s largest automotive trade shows. Each concept reflects Volkswagen’s new China-focused approach in technology, design, and significantly faster development—cut by over 30%.
The lineup includes an electric notchback from FAW-Volkswagen, a B-segment electric SUV with extended range via range-extender technology (EREV) from SAIC VOLKSWAGEN, and an all-electric SUV from Volkswagen Anhui. These vehicles are part of the new energy vehicle (NEV) category in China, which includes all-electric, plug-in hybrid, and range-extender models.
Volkswagen plans to introduce more than 20 NEV models in China by 2027, ensuring a broad portfolio to meet diverse customer needs.
Held biennially since 1985, Auto Shanghai alternates with Auto China in Beijing and ranks among the largest auto shows globally. This year’s event, taking place at the massive 360,000 sqm venue in Shanghai, is expected to draw hundreds of thousands of visitors. The first two days are reserved for the press, followed by six days open to the public.“Our ‘In China, for China’ strategy has put us on the right path. Our aim is to remain the leading international automaker in China – even in the age of the intelligent connected vehicle,” said Thomas Schäfer, CEO of the Volkswagen brand. “We have everything that it takes to be successful: shorter development times, strong partners, sophisticated local development, production and infrastructure as well as the right products and innovations for our Chinese customers. That’s exactly what we will prove with our near-production concept cars in Shanghai.”
Andreas Mindt, Head Designer of the Volkswagen brand, commented “We have adapted our established European design values – stability, likability and the ‘secret sauce’ – to the Chinese market. The result is a design philosophy that honors the heritage of our brand while at the same time reflecting the desires and expectations of a new generation of customers in China.”
