Hyundai Motor Company has taken a bold leap into the future with the unveiling of the INSTEROID, a concept car that reimagines the boundaries of electric vehicle (EV) design. This high-energy, sporty iteration of the best-selling INSTER sub-compact EV is engineered to captivate, combining futuristic aesthetics with an emotional driving experience.
The name INSTEROID merges ‘INSTER’ with ‘STEROID,’ reflecting its amplified and muscular styling. Built on the foundation of the INSTER, which has seen significant success in Europe and Korea since its launch in June 2024, the INSTEROID pushes creative boundaries to deliver a visually striking and performance-inspired design.
Hyundai’s design team has infused the INSTEROID with a gaming-inspired visual identity, featuring racing elements like wheel arch air vents, massive 21-inch wheels, a prominent rear spoiler, and an aggressive diffuser. The vehicle’s signature Pixel LEDs further enhance its futuristic appeal.
Beyond aesthetics, the INSTEROID aims to deepen the emotional connection between drivers and EVs. Every detail, from the control buttons to the instrument cluster and braking system, reflects an interactive and playful character. Hyundai describes the car as a thrilling ‘glitch’ in the automotive industry, blending video game-inspired design with real-world engineering.
As a one-of-a-kind show car, the INSTEROID highlights Hyundai’s vision for the future of EVs—where cutting-edge technology meets imaginative creativity. While the INSTEROID remains a concept, its design language could influence future production models, paving the way for more expressive and emotionally engaging electric vehicles.
