Volkswagen showrooms have a fresh new addition: just months after its global debut, the Tayron is now arriving at dealerships across Europe. The first wave of customers is also beginning to receive their pre-orders of the brand’s latest SUV. To celebrate the launch, many dealerships hosted special events. During the “Tayron Family Days,” visitors had the opportunity to test-drive the new SUV and discover its many appealing features, including its premium interior, spacious trunk, and impressive towing capacity.
To support the market introduction of this new model, Volkswagen has rolled out an international, 360-degree marketing campaign with a fun twist—focusing on dogs! A TV commercial, for instance, features excited dogs jumping into their Tayron while the catchy tune Who Let the Dogs Out plays. With its ample luggage space and available third-row seating, the Tayron is perfect not only for families but also for dog owners and adventurers with hobbies that require extra room. Whether it’s for a pack of playful pups or outdoor gear, the Tayron offers space for everyone and everything.
Animals also take center stage in the Tayron’s launch content on Volkswagen’s social media channels. One video shows a group of dogs visiting the brand’s Wolfsburg plant, where the Tayron was designed, developed, and is now being produced. It’s a playful reminder that this new model is made with care and precision by passionate employees. The dogs get a tour of the production halls aboard a visitor train, witnessing firsthand the dedication that goes into building this exciting new vehicle.
