Mahindra’s latest electric SUVs, the XEV 9e and BE 6, have taken the Indian automotive market by storm, securing an astounding ₹8472 crore in booking value (at ex-showroom price) within the first 24 hours of opening. The electric SUVs amassed a total of 30,179 bookings, a remarkable achievement given that total electric passenger vehicle sales in India for the entire calendar year 2024 were approximately 1 lakh units.
Strong Customer Demand and Preference
The booking split stands at 56% for the XEV 9e and 44% for the BE 6. Notably, the top-end Pack Three, which features a powerful 79 kWh battery, dominated the orders, accounting for 73% of total bookings across both models. This overwhelming response highlights the strong customer enthusiasm for Mahindra’s next-generation electric SUVs and reinforces the rising demand for premium EVs in India.
A Milestone for Mahindra’s UNLIMIT India Vision
Mahindra’s success with the XEV 9e and BE 6 underscores consumer confidence in its UNLIMIT India vision, which focuses on delivering cutting-edge, world-class electric SUVs that seamlessly integrate luxury, performance, and technology. The Made-in-India, For-the-World models have been attracting significant attention since their unveiling on November 26, 2024, marking a strong market appetite for premium electric SUVs.
Delivery Schedule and Customer Updates
Mahindra has announced a phased delivery timeline, ensuring a smooth and structured rollout:
Pack Three – From Mid-March 2025
Pack Three Select – From June 2025
Pack Two – From July 2025
Pack One Above – From August 2025
Pack One – From August 2025
Mahindra remains committed to providing a seamless and transparent delivery process. Customers will receive tentative delivery timelines within the next three weeks through regular updates.
Bookings Remain Open
Bookings for the XEV 9e and BE 6 continue to be available across select authorized Mahindra dealerships nationwide and on the official Mahindra website. Given the overwhelming response, potential buyers are encouraged to secure their bookings at the earliest.
With its record-breaking initial response, Mahindra has firmly positioned itself as a leader in India’s growing EV segment, setting the stage for a transformative year in electric mobility.
