Euler Motors, a leading electric commercial vehicle (EV) manufacturer, has announced the appointment of Ashish Tandon as its Global Head for Customer Excellence. With over 25 years of experience in the automobile sector, spanning both internal combustion engine (ICE) and EV segments, Tandon is set to drive Euler Motors’ customer-centric strategies and oversee the development of its EV ecosystem.
Prior to joining Euler Motors, Tandon held leadership roles at Tata Motors (Commercial Vehicles Business), TAFE, and Mahindra & Mahindra. His extensive industry experience, coupled with an advanced certification in EV technology from IIT Delhi, positions him as a key asset in enhancing customer experience and fostering strong relationships with stakeholders, including financiers, suppliers, and government agencies.
As consumer interest in Euler Motors continues to rise, Tandon will focus on integrating EV technology to streamline and scale the buyer experience across multiple channels. His role will be instrumental in ensuring a seamless, efficient, and customer-friendly EV ownership journey. This appointment reinforces Euler Motors’ commitment to accelerating India’s shift towards clean transportation.
Vision for Superior Customer Experience
Welcoming Tandon to the leadership team, Saurav Kumar, Founder and CEO of Euler Motors, stated, “Like with our vehicles, we want to deliver a differentiated and matchless customer experience – on par with, or better than, the experience with ICE vehicles – both in the pre-purchase phase as well as in after-sales service. With his proven track record of driving customer-focused transformation, Ashish complements Euler Motors’ foundational vision of accelerating India’s EV changeover seamlessly and shaping the future of mobility in India.”
A staunch advocate for sustainability and service excellence, Tandon expressed his enthusiasm for the new role. “I am honored to join Euler Motors. The company’s performance has been inspiring. The EV narrative in India has largely focused on product and adoption, and I am delighted that Euler Motors is prioritizing the post-acquisition experience, which is crucial for large-scale mobility transformation. My discussions with the talented team at Euler Motors have been energizing, and I look forward to contributing to the vision they are bringing to life,” he said.
Pioneering Innovations in EV Mobility
Euler Motors has been at the forefront of innovation in India’s EV sector, setting new benchmarks with industry-first advancements. The company’s Storm EV is India’s first 4W light commercial vehicle (LCV) with Advanced Driver Assistance Systems (ADAS), featuring Night Vision Assist and a true range of 200 km. Additionally, its flagship product, the HiLoad EV, continues to be India’s most powerful 3W EV, boasting a 688 kg payload and an ARAI-approved range of 170 km.
Euler Motors’ early focus on after-sales service and overall customer experience is not only vital for the company but also for the broader EV industry in India. A well-structured customer support framework will play a crucial role in enhancing consumer confidence in EVs and influencing mass adoption.
