Maruti Suzuki India Limited (MSIL), the nation’s largest passenger vehicle manufacturer, today announced its ambitious electric mobility roadmap, branded as ‘e For Me’. This visionary strategy integrates cutting-edge electric vehicles, innovative technology, and a robust charging ecosystem, reaffirming Maruti Suzuki’s commitment to shaping the future of mobility in India.
A Dual Strategy for a Sustainable Future
The ‘e For Me’ vision is built on two strategic pillars:
Electric Products:
The journey begins with the e VITARA, Maruti Suzuki’s first eBorn SUV, designed exclusively for Indian customers.
The e VITARA represents a milestone in the company’s legacy, showcasing its commitment to customer-centric innovation.
Electric Ecosystem:
Maruti Suzuki is proactively developing a robust infrastructure to simplify EV ownership and support the seamless adoption of electric vehicles across India.
Speaking on the occasion, Mr. Partho Banerjee, Senior Executive Officer, Marketing & Sales, MSIL, said:
“The ‘e For Me’ vision represents a paradigm shift in India’s mobility landscape. Maruti Suzuki is going beyond the launch of electric vehicles by creating a comprehensive ecosystem that puts the customer at the center of this transformation. We are excited to present this vision and the revolutionary e VITARA SUV at the Bharat Mobility Global Expo 2025, showcasing our commitment to reimagining mobility in India.”
e VITARA: Made-in-India, Made-for-the-World
The e VITARA, a ‘Made-in-India-for-the-World’ eBorn SUV, will make its debut at the Bharat Mobility Global Auto Show 2025. This flagship electric SUV symbolizes Maruti Suzuki’s pursuit of sustainable, innovative, and customer-centric mobility solutions.
Showcase at Bharat Mobility Global Expo 2025
Maruti Suzuki’s showcase will span an impressive 3,300 m² pavilion at Hall No. 5, Bharat Mandapam, New Delhi. Visitors can explore an array of lifestyle concept vehicles, headlined by the e VITARA and featuring popular models like the Dzire, Swift, Invicto, Jimny, Fronx, Grand Vitara, and Brezza.
This immersive exhibit underscores Maruti Suzuki’s dedication to sustainable mobility, cutting-edge technology, and ecological responsibility, highlighting its holistic approach to transforming mobility solutions for the Indian market and beyond.
