BYD, the global leader in new energy vehicles, has announced a strategic partnership with The Singing Machine Company, Inc., a top name in consumer karaoke and a subsidiary of Algorhythm Holdings, Inc., alongside Stingray, a prominent music, media, and technology company.
As one of the largest consumer karaoke providers worldwide, Singing Machine will introduce a cutting-edge in-car karaoke microphone, seamlessly integrating with the Stingray Karaoke app and BYD’s infotainment system. This first-of-its-kind collaboration features advanced karaoke functionalities, including proprietary vocal effects and live pitch-detection technology for karaoke scoring.
The microphones, co-developed by Singing Machine and BYD’s Automotive Product Strategy and New Technology Research Institute, will be manufactured by BYD Electronics. The product is set to debut during Christmas events in Brazil and Europe, with availability in more BYD vehicles starting early 2025. Customers can check with local dealerships for updates.
With over nine million new energy vehicles produced, BYD continues to push the boundaries of innovation. This partnership builds on its 2023 collaboration with Stingray, which brought the Stingray Karaoke app to millions of BYD customers. The enhanced offering will introduce new features such as a karaoke gaming and scoring mode, accessible across popular genres including pop, rock, Disney, and holiday favorites. Future updates will also feature live pitch correction, ensuring singers stay in tune with real-time adjustments to their vocals, further elevating the in-car karaoke experience. “We’re thrilled to be working with our strategic partner, Stingray, to bring the latest karaoke technology and features to BYD customers throughout the world,” said Gary Atkinson, CEO of Singing Machine. “BYD is the perfect launch partner for such a groundbreaking karaoke partnership. We’re excited to share the joy of karaoke to an entirely new global audience.”
“BYD is thrilled to revolutionize the in-car entertainment experience by integrating Singing Machine’s microphone and the Stingray Karaoke service into BYD vehicles,” said Stella Li, Executive Vice President of BYD and CEO of BYD Americas. “By enabling scoring as a standard feature in our cars, we’re transforming every journey into a memorable and interactive experience for our customers worldwide. Our commitment to innovation ensures that driving a BYD is not only about reaching your destination but enjoying every moment along the way.”
