Greaves Electric Mobility Private Limited (GEMPL), the electric mobility division of Greaves Cotton Limited, has announced a strategic partnership with Shriram Finance, a flagship company of the Shriram Group, aimed at boosting the accessibility of electric three-wheelers (3Ws) in India. This collaboration will offer customers tailored financing options, including flexible down payments and EMI plans, to make Greaves’ 3W range more affordable.
The partnership will leverage Shriram Finance’s vast pan-India network to promote last-mile mobility across passenger and cargo segments, aligning with Greaves Electric Mobility’s vision of “Har Gully Electric.” The agreement, signed in the presence of K Vijaya Kumar, CEO of GEMPL, and Chandrasekar R, Joint Managing Director of Shriram Finance, marks a significant milestone in Greaves’ mission to democratize electric three-wheeler transportation across the country.
Speaking on the partnership, K Vijaya Kumar said, “Easy and accessible financing is crucial for the widespread adoption of electric three-wheelers. By offering multiple down payment options and attractive EMI plans, we aim to empower more consumers to switch to sustainable mobility, contributing to India’s goal of becoming a global hub for electric vehicles.”
Gopinath TA, Assistant Vice President of Shriram Finance, emphasized the importance of the partnership, stating, “This collaboration between two legacy companies will accelerate the transition to electric mobility and enhance last-mile transportation solutions for both passengers and cargo.”
This initiative supports Greaves Electric Mobility’s goal to make electric three-wheelers, including the Eltra City and Eltra Cargo, more accessible and affordable for consumers nationwide, further driving the adoption of sustainable transportation solutions in India.
