Kia, a prominent premium carmaker, has introduced its innovative 2.0 transformation strategy aimed at redefining the Indian automobile ecosystem. This strategy emphasizes enhancing vehicle design and technology, positioning Kia as a pioneer in the Indian automotive industry. The recent launch of the EV9 and Carnival Limousine marks the beginning of this transformation, showcasing advanced technologies that underscore Kia’s role as an industry disruptor.
Central to the Kia 2.0 initiative are groundbreaking innovations, including the rollout of Kia Connect 2.0 and advanced Vehicle-to-Everything (V2X) technology. Kia Connect 2.0, the updated Connected Car platform, allows for over-the-air (OTA) updates not only for maps but also for vehicle diagnostics. This capability enables Kia to remotely diagnose and address issues with the newly launched EV9 and Carnival Limousine, which feature 44 and 27 controller modules, respectively.
The V2X technology is another significant advancement, seamlessly integrating vehicles with buyers’ digital lifestyles and unlocking new possibilities for connectivity. Currently, the EV9 is the only vehicle in India equipped with V2X compatibility, with plans to expand this feature to other models as market readiness is assessed.
Mr. Gwanggu Lee, Managing Director and CEO of Kia India, remarked, “At Kia, we are constantly seeking possibilities that create a lasting positive impact not only on our company but on the broader automotive ecosystem. We disrupted the Indian automobile industry in 2019, and we are poised to do it again with our Kia 2.0 transformation strategy. This initiative aims to redefine conventional perceptions of automobiles while staying true to our core values.”
The introduction of Kia Connect 2.0 and V2X technology exemplifies Kia’s commitment to advancing tech mobility in India. With a focus on cutting-edge technology, stunning design, and unmatched luxury, the company aims to revolutionize the Indian market. The new design language, ‘Design 2.0,’ reflects elegance, sophistication, and boldness, clearly evident in the EV9 and Carnival Limousine.
Kia expresses gratitude to its customers, partners, and stakeholders for their unwavering support, emphasizing that the company’s success in India is a testament to its dedication to innovation, quality, and customer satisfaction.
