As the electric mobility sector continues to surge globally, Chogori Technology has emerged as a key player, delivering innovative connectivity solutions that enhance performance, safety, and reliability for electric vehicles. With a strong focus on flexibility, quality, and market-driven strategy, Chogori is committed to advancing the future of e-mobility through groundbreaking products and services. In this exclusive interview, Kelvin Ng, Chief Strategy Officer at Chogori Technology, shares insights on the company’s product innovations, strategic growth plans, and their vision to maintain leadership in the rapidly evolving electric mobility space. Explore how Chogori’s tailored solutions, global distribution network, and relentless pursuit of excellence are driving the next wave of connectivity in electric 2-3 wheelers and beyond.
- Could you provide an overview of Chogori Technology’s key products and services in the electric mobility space?
Chogori Technology has established itself as a leading manufacturer of total connectivity solutions for the electric mobility sector. Known for its innovation, flexibility, and commitment to quality, Chogori is a trusted partner, offering a comprehensive range of waterproof connectors, cable assemblies, and other essential components designed for chargers, batteries, motors, and signals used in electric 2-3 wheelers. Chogori’s design flexibility and lean operation capabilities enable the company to offer customized connectors and complete cable assembly solutions tailored to the unique needs of its customers.
- What innovations has Chogori introduced to enhance e-bike connectivity, performance and safety?
A key innovation from Chogori is the implementation of floating technology in connectors, particularly for battery-swapping applications. This technology absorbs male and female matching deviations, ensuring a precise mate-match every time and improving vibration resistance. Recognized with invention patents, this innovation is part of Chogori’s portfolio of around 300 patents, which includes invention, utility model, and design patents. These advancements highlight Chogori’s dedication to enhancing connectivity, performance, and safety in electric mobility.
- What are the latest advancements in your e-scooter connectors driving the growth of the electric scooter market?
Chogori has also made significant strides in the e-scooter market, offering connectors that range from 20A to 100A, designed to ensure long mechanical life, high current capacity, and reliability in vibration-prone environments. The integration of push-lock mechanisms enhances user convenience, while adherence to standards such as IEC 62196-6 and IS 17017 ensures compatibility and safety across manufacturers. These advancements position Chogori as a key player in the global e-scooter market, driving growth and adoption.
- How does Chogori keep its connectivity solutions competitive in rapidly evolving markets?
With over eight years of experience in the e-mobility industry, Chogori has developed substantial expertise, enabling it to create cutting-edge solutions. The company’s commitment to quality is demonstrated by its IATF 16949 certification and adherence to the APQP process in product development. Additionally, Chogori’s Lean Management practices ensure efficient manufacturing, helping the company maintain competitive pricing and rapid response times. A recent shift to a market-driven strategy further enhances Chogori’s ability to meet evolving market needs.
- How does Chogori’s global distribution network support its expansion into new markets?
Chogori’s global distribution network is central to its strategy for market expansion. With headquarters in Shenzhen and manufacturing facilities in Dongguan, China, and Rayong, Thailand, the company efficiently delivers products worldwide. Sales offices in Singapore, India, Germany, the USA, and Canada bolster its global reach. Chogori’s collaboration with distribution partners like Millennium Semiconductors in India, Selwyn in the UK, Tronic One in Germany, Digikey in the USA, Protex/Towa Denki in Japan, Donghan in Korea, and WES Components in Australia ensures local support and strengthens its presence in key markets.
- What are Chogori’s strategic growth plans and future outlook in the electric mobility sector?
Chogori is well-positioned to capitalize on the growing electric mobility sector. The company’s strategic vision includes maintaining leadership in the electric mobility market while expanding globally, particularly in high-potential regions. Chogori plans to boost innovation and efficiency through increased R&D investment and automation. The company also aims to accelerate product launches over the next three years and continuously improve customer satisfaction, ensuring its role as a trusted partner in the electric mobility industry.
