Nissan Motor Co., Ltd. announced its production, sales, and export results for August 2024, revealing a mixed performance across its global markets. The data underscores significant challenges in production and exports, though some regional sales showed resilience.
Production Performance:
- Global Production: Nissan’s global production in August 2024 saw a 15.5% year-on-year decline, totaling 236,016 vehicles.
- Production in Japan: The automaker’s domestic production dropped by 13.4%, with 41,568 vehicles produced.
- Production Outside Japan: International production, spanning key markets like the US, Mexico, the UK, and China, also faced a 15.9% decline, with 194,448 vehicles produced.
While production in the US and China declined significantly, Mexico was a standout performer, recording a 7.6% year-on-year increase. Cumulatively, global production from April to August 2024 was down 7.4% compared to the same period in 2023.
Sales Figures:
- Global Sales: Nissan’s global sales in August 2024 fell by 5.5%, reaching 244,279 vehicles.
- Japan Sales: In Japan, sales including minivehicles dropped by 1.1% year-on-year. Despite this, registered vehicle sales rose by 2.0%, contrasting with a 5.4% decline in minivehicle sales.
- Sales Outside Japan: Sales outside Japan declined 6.1%, driven by a sharp 24.2% fall in China, where consumer demand remains sluggish. However, Canada posted a 29.3% sales increase, and North American sales grew by 2.3%, signaling stability in that region.
Exports from Japan:
- Total Exports: Nissan’s exports from Japan plunged by 34.1% in August, totaling just 24,040 vehicles. North American exports fell by 53.2%, while exports to Europe declined by 42.4%. Despite these sharp declines, the “Others” category, which includes markets such as Mexico and Brazil, saw a 2.9% increase.
- Cumulative Exports (April-August 2024): Cumulative exports from April to August 2024 were down 14.4% compared to the same period in 2023, reflecting a challenging export environment.
As Nissan navigates a difficult global landscape, the company’s August results highlight its need to adapt to supply chain disruptions, economic headwinds, and changing market demands.
