BMW has officially unveiled the all-new BMW 1 Series at the International Media Launch in Munich, marking the debut of the fourth generation of its premium compact model. With dynamic design upgrades, a completely revised drive portfolio, and enhanced chassis technology, the new 1 Series continues to set the benchmark for driving pleasure in its class.
The launch showcased impressive on-location photos and footage, available for media and industry professionals, offering a closer look at the refreshed aesthetics and improved technical specifications.
Performance and Efficiency
The all-new BMW 120 model offers:
- Combined fuel consumption of 6.0–5.3 l/100 km according to WLTP standards
- CO2 emissions ranging from 135–121 g/km
For those seeking a more powerful option, the BMW M135 xDrive boasts:
- Combined fuel consumption of 8.1–7.6 l/100 km
- CO2 emissions between 184–173 g/km, placing it in CO2 class F to G.
These new models reflect BMW’s commitment to reducing emissions while enhancing performance.
Design and Features
With a sharper exterior and the option for a contrast roof, the fourth-generation 1 Series takes a bold step in design innovation. According to Matthias Bode, BMW Group’s spokesperson, “This latest version solidifies the 1 Series as the sportiest vehicle in the premium compact segment.”
BMW’s advanced ConnectedDrive Services in the new 1 Series offer a seamless driving experience, with improved connectivity, navigation, and digital services integrated into the vehicle’s interior.
Production Milestones
The all-new BMW 1 Series is being produced at BMW Group Plant Leipzig, where over 1.3 million units have already rolled off the line. The model is expected to be a significant player in BMW’s global market strategy.
