Kia unveiled its new Purpose-Built Vehicle (PBV) concept at the IAA Hannover, signaling a major disruption in the light commercial vehicle (LCV) market. These electric PBVs, backed by a seven-year/150,000 km warranty, are designed to revolutionize business operations with a focus on both B2B and private customers. The PBVs feature customizable EVs, advanced software solutions, over-the-air updates, and industry-leading dimensions and loading capacities. Showcased concepts include the PV5, PV5 People Mover, PV5 High Roof, and PV7. The production version is set for release in summer 2025.
At the event, Kia also announced a strategic partnership with Geotab, a leader in connected transportation and asset management. Together, they aim to enhance fleet management through integrated data solutions, cutting-edge in-vehicle technology, route optimization, and safe driving incentives, positioning Kia PBVs as the most flexible and advanced LCVs on the market.
“In order to disrupt the LCV market, an all-in approach is needed to maximise the benefits of a dedicated platform for a wide range of customers,” said Marc Hedrich, President of Kia in Europe. “While this approach is not a first for electric passenger cars, it’s certainly the first time we see it for LCV. This is a benchmark moment, and our PBVs are set to deliver better accessibility, higher volumes, and lower running costs, to completely change logistics and mobility.”
“We are partnering with Geotab because we share a commitment to providing best-in-class fleet management solutions,” said Pierre-Martin Bos, Director PBV at Kia Europe. “Together we are focused on providing fleet operators with advanced technology and rich data insights required to optimise operations and improve driver safety.”
