Tata Motors, India’s leading automotive manufacturer, has unveiled its latest innovation in the mid-SUV segment, the Tata Curvv SUV Coupe, at an introductory price of ₹9.99 lakh (ex-showroom, Delhi). The Curvv, which combines cutting-edge design and technology, enters the market with three engine options, including the new Hyperion gasoline direct injection engine, a 1.2L Revotron petrol engine, and a 1.5L KryoJet diesel engine. All engine variants are equipped with an Advanced Dual Clutch Automatic Transmission (DCA), making it the first in its segment to offer this technology in a diesel engine.
The Curvv marks a significant milestone for Tata Motors by introducing a premium SUV coupe design to a segment traditionally dominated by boxy SUVs. Available in six distinct colors and four personas – Accomplished, Creative, Pure, and Smart – the Curvv aims to cater to diverse consumer needs while offering best-in-class safety features and innovative technology.
“The Tata Curvv is a leap forward in automotive excellence, introducing a body style previously reserved for premium categories to the Indian mid-SUV segment. It embodies our commitment to innovation in design and technology,” said Mr. Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicle Ltd. and Tata Passenger Electric Mobility Ltd.
Built on the new ATLAS architecture, the Curvv offers a range of powertrains, cutting-edge safety features, including Level 2 ADAS, and a luxurious interior with best-in-class boot space and first-in-segment features such as a powered tailgate and a voice-assisted panoramic sunroof.
With this launch, Tata Motors continues to solidify its position as a leading player in the Indian SUV market, offering a versatile and well-rounded choice for consumers looking for style, performance, and safety.
