Hyundai Motor has announced the appointment of Charles Cassar as the new Vice President of Customer Experience at its European headquarters in Offenbach. This strategic move underscores Hyundai’s commitment to enhancing customer satisfaction and experience across the region.
Leadership Vision for Europe
Michael Cole, President and CEO of Hyundai Motor Europe, expressed confidence in Cassar’s capabilities: “In our pursuit to make Hyundai one of the most beloved brands in Europe, we are welcoming Charles Cassar to our team. His extensive experience in customer experience management equips him with deep insights into the needs of our customers and business partners.”
Role and Responsibilities
Cassar will oversee Hyundai’s Customer Experience (CX) Innovation & IT Digitalization operations in Europe. He is set to spearhead initiatives aimed at elevating customer satisfaction, ensuring that Hyundai delivers an excellent, industry-leading experience throughout the entire customer journey. Cassar succeeds Bas Kasteel, who held the role since 2021.
Professional Background
Cassar holds a dual degree in Building (Engineering/Project Management) and Planning & Design. His career includes various senior roles in customer experience management, with a broad operational reach across Europe and beyond. Cassar expressed his enthusiasm for the new role: “I am grateful to Hyundai Motor Europe for this new opportunity. My aim is to ensure that Hyundai delivers an excellent, industry-leading experience throughout the entire customer journey. I look forward to my future team’s support and efforts.”
A New Era for Hyundai Motor Europe
Cassar’s appointment is part of Hyundai’s broader strategy to strengthen its market position in Europe by focusing on customer-centric initiatives and leveraging digital transformation to enhance the overall customer experience.
The addition of Charles Cassar to Hyundai Motor Europe’s leadership team marks a significant step towards achieving Hyundai’s vision of becoming a beloved brand in Europe. His expertise in customer experience management is expected to drive forward innovative strategies and elevate customer satisfaction across the region.
