LEXUS Unveils New LBX MORIZO RR with Exclusive “Bespoke Build” Lottery for Japanese Market

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LEXUS unveiled the Japan domestic specifications of the new LBX MORIZO RR following its initial exhibition at the Tokyo Auto Salon in January 2024. Orders for the Japanese market are open from today, with the release scheduled for late August. Additionally, 100 units of the LBX MORIZO RR “Bespoke Build” will be available through a lottery.

The new LBX MORIZO RR was developed with the guidance of master driver Akio Toyoda, also known as Morizo. It embodies refined LEXUS driving quality and sophisticated design. This high-performance model enhances the connection between driver and car, delivering an exhilarating experience and evoking smiles. It is equipped with a powerful 1.6L inline-three intercooler turbo engine (G16E-GTS) that provides strong torque and performance.

A dedicated platform was developed to balance agility and power. The Response-Enhancing Damping Structure (REDS), a world-first, enhances responsiveness and reduces vibrations. Measures for noise and vibration control ensure the quietness typical of LEXUS, even during sporty driving. Performance is further optimized with a Direct Shift 8AT and a LEXUS first, 6-speed iMT (Intelligent Manual Transmission). It also features electronically controlled full-time AWD.

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The design expresses luxury and presence, transcending the size hierarchy of the LBX. The “Premium Casual” concept encourages everyday use, with exterior features like exclusive bumpers, 19-inch forged wheels, and colored moldings emphasizing a low center of gravity and wide stance. The interior fosters a seamless connection between driver and car with dedicated sports seats, aluminum pedals, and interior accents.

Customers have the opportunity to design their one-of-a-kind vehicle through the “Bespoke Build” program.

Kunihiko Endo, Lexus Lbx Morizo Rr Chief Engineer, said, “With LBX, we aimed to transcend traditional size hierarchies, offering a blend of casual luxury that allows those who appreciate authenticity to reconnect with their true selves, driving comfortably and confidently. For the “LBX MORIZO RR,” our goal was to create a vehicle beloved by genuine car enthusiasts like Morizo―a driving companion that deeply engages with the sensory delights of sound and scent, ultimately bringing a smile to their faces. Developed extensively at the Toyota Technical Center Shimoyama and various circuits alongside professional driver Masahiro Sasaki, this car typically provides a relaxed, casual driving experience. Yet, when you press the accelerator for a spirited drive, it delivers performance that exceeds expectations. Stay tuned for this high-performance model that fosters enjoyable dialogue with the car, evoking smiles and an exhilarating sense of the extraordinary.”

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