Gear up, Europe—Nissan’s Ariya NISMO is set to electrify the market! As NISMO commemorates its 40th anniversary in 2024 and marks three decades in the European region, the brand is poised to make a triumphant return. European customers will soon have the chance to experience the sleek, stylish, and sporty Ariya NISMO, Nissan’s first fully electric NISMO model in this market.
Dynamic and agile, the Ariya NISMO embodies the pinnacle of Nissan performance. Building on a strong NISMO heritage and a Japanese-inspired design, the Ariya NISMO elevates the performance of the 87KWh Ariya e-4ORCE to new heights. The model features sharp and sporty exterior details and engineering, delivering the signature smooth electric experience with a touch of racetrack exhilaration.
“NISMO is back in Europe! We are bringing this exciting brand back into our market with a new and refreshed model. As we push forward the electrification of our lineup, it’s essential that we continue to offer elite and exciting models to customers and NISMO enthusiasts,” said Mayra González, Divisional Vice President Marketing & Sales, Nissan Europe.
The Ariya NISMO strikes the perfect balance between the immediate response and acceleration of an all-electric vehicle and the mechanical fine-tuning of a sports car, resulting in an outstanding driving experience for everyday use. Its striking design and stance are sure to make a bold statement on the road.
Equipped with NISMO tuning, the Ariya NISMO offers powerful yet smooth acceleration, thanks to a tuned VDC and high-grip tires. The fine-tuned e-4ORCE system ensures better power and torque distribution to the wheels, providing continuous G-feel and linear acceleration even at high speeds. This model delivers exceptional handling and cornering ability typically reserved for motorsports, maximizing the performance of both front and rear suspension systems for expert traction in all weather conditions.
The interior of the Ariya NISMO has been meticulously designed to offer a premium and exclusive experience. A sleek, black-based interior complemented by spicy red accents exudes style and sophistication, while special NISMO seats reminiscent of Formula E cars provide superb grip and comfort for all passengers.
As Nissan prepares for the season finale at the London E-Prix, visitors will have a unique opportunity to see the Ariya NISMO for the first time in Europe. Formula E represents the pinnacle of innovation in electric technology, and the Nissan Ariya NISMO is engineered to bring that same trackside excitement to regular roads, delivering an unparalleled driving experience.
