Kia India, a leading premium car manufacturer, has announced a strategic partnership with Kendriya Police Kalyan Bhandar (KPKB) to provide exclusive pricing on its mass segment vehicles to families of active and retired police personnel. This collaboration includes offering Kia’s flagship models—the Seltos, Sonet, and Carens—at special rates to Paramilitary Forces, State and Central Police Personnel, and Home Ministry employees.
Kia vehicles, known for their cutting-edge design, powerful performance, and smart technologies, are market leaders and will now be accessible across 119 master canteens and over 1,900 subsidiary canteens under the KPKB network. Currently, Kendriya Police Kalyan Bhandar serves 3.5 million beneficiaries within the police and paramilitary forces. Additionally, 362 Kia dealerships have been registered to meet the KPKB demand, ensuring the availability of 88 different trims from Kia’s product lineup.
“We are proud to serve the paramilitary and police personnel and their families through this strategic partnership,” stated Mr. Myung-sik Sohn, Chief Sales Officer of Kia India. “I am confident that our class-leading products will provide them with the best-in-class mobility experience, featuring leading active safety features.”
Kendriya Police Kalyan Bhandar, established in 2006 by the Union Ministry of Home Affairs, caters to the welfare needs of the Central Armed Police Forces, which include the BSF, CRPF, CISF, ITBP, SSB, and Assam Rifles. The benefits of this initiative also extend to various Central Police Organizations such as the IB, BPRD, and NCRB.
This partnership marks a significant milestone in Kia India’s commitment to supporting the nation’s security forces by offering them superior mobility solutions at preferential rates.
