Volkswagen Passenger Cars India has inaugurated a new customer touchpoint in Amritsar, further enhancing its footprint in the state of Punjab. This strategic move is part of the brand’s commitment to making its premium and safe vehicles accessible to a wider customer base across India.
The new dealership, led by Dealer Partner Mr. Saravdeep Lally, operates as a 3S (Sales, Spares, and Service) facility and is staffed by a team of 40 highly skilled professionals dedicated to providing an exceptional ownership experience. The facility features an impressive four-car display, showcasing the 5-star GNCAP-rated Volkswagen Virtus sedan and Taigun SUVW, along with the brand’s globally popular flagship, the Tiguan. Additionally, customers can experience the newly introduced Taigun GT Line and Taigun GT Plus Sport variants.
The Amritsar touchpoint includes 11 service bays catering to maintenance and service requirements, and offers Express Service and Volkswagen Assistance for on-site repairs and breakdown assistance, eliminating the need for customers to visit the workshop for minor issues.
Mr. Ashish Gupta, Brand Director of Volkswagen Passenger Cars India, emphasized the importance of the new dealership in meeting the increasing demand for premium, safe, and reliable vehicles in India. “The inauguration of our newest touchpoint in Amritsar highlights our dedication to fulfilling an increasing demand for premium, safe, and reliable vehicles throughout India. Punjab is an important region for Volkswagen, owing to its demand for SUV body styles making it relevant for our products such as the Taigun and Tiguan. We are confident of providing exceptional services to our customers with our new dealership in Amritsar,” he said.
Mr. Tarsem Singh Lally, Dealer Partner at Volkswagen Amritsar, expressed enthusiasm about the new venture, stating, “We have a longstanding partnership with Volkswagen India and have been representing the brand across Punjab and Chandigarh. With the new inauguration in Amritsar, we are reinforcing the brand presence in the region. We look forward to welcoming customers in our new touchpoint and provide them an exceptional sales and service experience.”
The inauguration of this new touchpoint in Amritsar also contributes to Volkswagen’s expanded reach across India, which now includes 213 sales and pre-owned car touchpoints and 145 service facilities across 158 cities. This expansion underscores Volkswagen’s commitment to democratizing safe mobility and ensuring accessibility for all customers.
