Tata Motors, India’s foremost automotive manufacturer, is celebrating a significant milestone: the sale of 7 lakh units of its flagship SUV, the Nexon, within seven years. Launched in 2017, the Nexon has become India’s top-selling SUV for three consecutive years, from 2021 to 2023.
Setting Safety and Performance Benchmarks
The Nexon made history in 2018 as India’s first GNCAP 5-star rated vehicle, setting a high benchmark for safety in the Indian automotive industry. This legacy of safety continues with the new generation Nexon, which received a GNCAP 5-star rating under the enhanced 2022 protocol in February 2024. Additionally, the Nexon.ev achieved a prestigious 5-star rating from Bharat-NCAP this month.
Accolades and Accelerated Growth
Over its seven-year journey, the Nexon has garnered 41 awards and witnessed accelerated sales growth, with over 3 lakh units sold in the past two years alone. The SUV is available in multiple powertrains—petrol, diesel, and electric—catering to a wide range of customer preferences.
Customer Appreciation and Future Prospects
To mark this landmark achievement, Tata Motors is offering exciting price benefits for both existing and new customers. Mr. Vivek Srivatsa, Chief Commercial Officer of Tata Passenger Electric Mobility Ltd., commented, “Since its launch in 2017, the Nexon has set new standards in design, safety, comfort, and driving pleasure. The unwavering support and love of our customers have made the Nexon an iconic brand. To celebrate 7 lakh sales in 7 years, we are offering special price benefits as a token of our gratitude to the Nexon family.”
Celebratory Events and Customer Benefits
Special events and customer meets are being organized at Tata Motors dealerships across the country. Customers can avail benefits up to Rs. 1 lakh, depending on the model and variant, making it an ideal time to purchase or upgrade to the new Nexon.
A Leader in Design and Technology
The Nexon boasts cutting-edge features, including advanced connectivity solutions, enhanced safety features, and various personas that offer a unique driving experience. Its modern and premium design language ensures it makes a commanding statement on the road. The enthusiastic response from customers has solidified its position as the leader in the competitive Indian SUV segment.
Timeline of Milestones
- 1 Lakh: August 2019 (25 months)
- 2 Lakh: May 2021 (20 months)
- 3 Lakh: March 2022 (10 months)
- 4 Lakh: October 2022 (7 months)
- 5 Lakh: April 2023 (6 months)
- 6 Lakh: December 2023 (8 months)
- 7 Lakh: July 2024 (7 months)
As Tata Motors celebrates this significant achievement, the Nexon continues to stand out as a testament to the company’s commitment to innovation, safety, and customer satisfaction in the Indian automotive industry.
