Hyundai Motor Group (the Group) proudly announces the grand opening of its new Korean restaurant, ‘Na Oh,’ helmed by world-renowned Three-Michelin-Star Chef Corey Lee. Situated at the Hyundai Motor Group Innovation Center Singapore (HMGICS), Na Oh is set to open its doors on June 15, coinciding with the relaunch of HMGICS customer experience programs.
Na Oh, which translates to ‘moving from inside out’ in Korean, transcends the typical dining experience by serving as a cultural hub for Korean cuisine, craft, and design. Chef Lee, based in San Francisco, brings a modern touch to traditional Korean cuisine with this debut project in Southeast Asia.
“We’re excited to bring this unique culinary experience to our Innovation Center in Singapore. By working with Chef Lee, we’re blending Korean tradition with global innovation that represents what modern Korean culture is all about,” said Sungwon Jee, Senior Vice President and Global Chief Marketing Officer at Hyundai Motor Company.
Na Oh offers a distinctive dining experience, with every detail reflecting Korean tradition, from the interior design to the tableware, uniforms, and historic preparation techniques reimagined for the modern day. The restaurant has partnered with traditional Korean artisans to ensure an authentic ambiance.
Chef Lee’s 4-course prix fixe menu features Jinjitsang, a traditional Korean meal served with various side dishes. The menu, which will be updated seasonally, highlights creative dishes based on Korean fermentation and fresh, seasonal ingredients. The inaugural summer menu includes innovative takes on traditional dishes such as Mulhwe, a seafood dish served in icy kimchi broth; Naengmyun, cold beef noodles; and Samgyetang, a ginseng-flavored chicken dish.
The Samgyetang, a beloved summer dish in Korea, evokes the nostalgic taste of homemade broth and slow cooking. The Naengmyun features freshly made buckwheat noodles served in a broth made from dongchimi and long-simmered beef stock, complemented by thinly sliced, sea-salt-cured beef strip loin, offering a refreshing modern twist on a classic Korean favorite.
Na Oh’s commitment to fresh ingredients is further emphasized by its use of produce grown in HMGICS’ vertical Smart Farm. This fully automated, robotics-driven farm cultivates nine different crops, including ice plant, red coral lettuce, Swiss chard, mustard, kale, romaine lettuce, and mizuna, providing a unique seed-to-table experience.
“Partnering with Hyundai has been inspiring, allowing us to combine its cutting-edge innovation with our reimagined Korean cuisine,” said Chef Corey Lee. “Na Oh will introduce a fresh, accessible take on Korean cuisine to Singapore’s food lovers, merging casual and fine dining elements. Hyundai’s commitment to enhancing the HMGICS visitor experience has allowed us to offer high-quality dishes and meticulous preparation in a welcoming, family-friendly setting.”
With its blend of traditional Korean flavors and innovative culinary techniques, Na Oh promises to be a highlight of Singapore’s vibrant food scene, offering an unparalleled dining experience that celebrates the rich heritage and contemporary evolution of Korean cuisine.
