On July 1, 2024, Martin Sander will assume the role of Board Member for Sales, Marketing, and After Sales at Volkswagen Passenger Cars, succeeding Imelda Labbé. Joining from Ford Motor Company, Sander will report directly to Volkswagen CEO Thomas Schäfer in Wolfsburg.
Speaking about this, Volkswagen CEO Thomas Schäfer, said, “With Martin Sander, we are gaining an experienced sales expert, a proven leader. Martin can look back on many years of experience in the automotive industry and in the Volkswagen Group and will provide new momentum to sustainably position the Volkswagen brand’s sales organization for the future. With his know-how and his knowledge of the international markets, he will set strategic priorities, particularly in the marketing and after-sales business. His predecessor on the Board of Management, Imelda Labbé, has increased market share since 2022 with her outstanding sales expertise and has also given Volkswagen back its reneowned brand image in advertising. With the Energize project, Labbé and her team have also made a significant contribution to the repositioning of the Volkswagen brand. Imelda Labbé has provided important momentum in the realignment of the brand for the future. I have great respect for her commitment and her achievements and wish Imelda all the best for the future.”
