GT Force, a leading manufacturer of electric two-wheelers, has announced its ambitious plan to broaden its retail footprint across India. By the end of 2024, the company aims to establish a total of 100 dealership showrooms, each equipped with comprehensive infrastructure following the 3S model: sales, service, and spare parts support. This strategic initiative not only underscores GT Force’s commitment to its patrons but also extends support to consumers of other brands facing after-sales service challenges, emphasizing the company’s dedication to environmental sustainability within the EV two-wheeler ecosystem.
Presently, GT Force operates 35 outlets across various states, including Madhya Pradesh, Uttar Pradesh, Rajasthan, Punjab, Haryana, Chhattisgarh, and Delhi-NCR. This existing network serves as a robust foundation for the company’s forthcoming expansion into multiple regions across India. The expansion plan encompasses Eastern India, targeting states like West Bengal, Odisha, Jharkhand, and Bihar, while the Northeastern region will witness new showrooms in Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, and Tripura. Additionally, major cities of Maharashtra, including Nagpur, Mumbai, Pune, and Nashik, are included in the expansion plan for Western India.
Commenting on the expansion strategy, Mr. Rajesh Saitya, Co-Founder & COO of GT Force, stated, “We have carefully selected our target regions based on thorough market analysis, identifying substantial potential for EV two-wheeler sales. Our new product lineup is tailored to meet the diverse needs of consumers in these regions, which we believe will bolster our brand’s reputation and drive adoption. We are optimistic about establishing a comprehensive network of dealerships in the coming months, ensuring widespread accessibility and customer satisfaction.”
GT Force is actively seeking long-term dealer partnerships, setting stringent criteria for selection. Prospective dealers must meet high standards, including maintaining well-branded automobile showrooms and fully equipped service centers staffed by skilled technicians. To support their branding efforts, GT Force will provide marketing assistance to dealership stores. Furthermore, dealerships can anticipate attractive margins on vehicle and spare parts sales, incentivizing their commitment to the brand.
Under its strategic rebranding initiative, GT Force recently unveiled its latest lineup of electric two-wheelers, catering to both low and high-speed preferences. The lineup includes the GT Vegas, GT Ryd Plus, GT One Plus Pro, and the flagship model, GT Drive Pro, offering varying battery capacities and extended ranges. Additionally, the brand is poised to introduce a new electric motorcycle tailored for urban riders, promising an impressive range of 130 km on a single charge and a top speed of 70 km/h.
