Mahindra & Mahindra Ltd., a leading SUV manufacturer in India, has unveiled the new AX5 Select (AX5 S) variant for the XUV700, with prices starting at ₹16.89 Lakh (ex-showroom). This launch aims to democratize luxury by providing premium features at a competitive price point, making luxury vehicles more accessible to a wider audience.
The AX5 Select variant boasts a range of impressive features, including a Skyroof, Dual 26.03cm HD Superscreen, Push-Button Start/Stop, and a spacious 7-seater configuration. These features, typically found in higher-end models, position the AX5 Select as an attractive option for customers seeking luxury without breaking the bank.
To promote the AX5 Select variant, Mahindra & Mahindra has launched a new campaign with the tagline “Fast forward to the big league.” This campaign highlights the significant value and features offered by the AX5 Select, catering to individuals aspiring to own a luxury vehicle within their budget. The variant promises a blend of luxury, performance, and affordability, appealing to the next generation of achievers.
Mahindra & Mahindra continues its trend of innovation by introducing multiple variants to meet evolving customer needs. Recent launches include the 7-seater in the MX variant and the limited Blaze edition on the AX7L trim, featuring a striking Blaze Red color, dual-tone black exterior elements, and an all-black interior with red accents, offering a bold and distinctive appearance.
In response to customer demand, Mahindra & Mahindra has ramped up its production capacity to reduce waiting periods, with delivery typically within four to eight weeks depending on the variant.
Since its launch in 2022, the XUV700 has garnered positive reception in international markets such as South Africa, Australia, Nepal, and New Zealand, establishing itself as a globally acclaimed SUV.
