In a remarkable display of success, Lexus India has reported a staggering growth rate of 60% in April 2024 compared to the same period last year, further solidifying its position in the luxury automotive market. This follows a stellar fiscal year 2023-24, where the brand witnessed a remarkable 63% growth compared to the previous fiscal year, marking one of its most successful performances since its debut in the Indian market in 2017.
The key to Lexus’s success in India lies in its keen understanding of guest expectations, coupled with a continuous drive for innovation. With an impressive lineup of vehicles tailored to suit and exceed the expectations of discerning guests, Lexus has garnered widespread acclaim and trust among Indian consumers.
Among the recent introductions that have fueled Lexus’s growth trajectory is the NX350h Overtrail, which seamlessly integrates connected technology like the Data Communication Module, garnering a positive response from consumers. Additionally, flagship models such as the Lexus ES300h, proudly labeled as “Made in India,” have further cemented the brand’s popularity, showcasing exceptional craftsmanship and reflecting growing acceptance among Indian consumers.
Tanmay Bhattacharya, Executive Vice President of Lexus India, expressed his elation over the brand’s success, attributing it to the undeniable trust in Lexus and the brand’s unwavering commitment to excellence. He extended heartfelt gratitude to all patrons for their continued support and emphasized Lexus’s dedication to setting new benchmarks in innovation, craftsmanship, and sustainability.
As Lexus continues to grow and strengthen its foothold in the Indian market, it envisions a future where luxury and sustainability seamlessly coexist, enriching lifestyles and paving the way towards a cleaner and greener future.
Lexus’s remarkable growth and commitment to the Indian market signify a pivotal moment in the luxury automotive sector, setting new standards for excellence and innovation.
