In the realm of electric vehicles (EVs), China emerges as the frontrunner, showcasing remarkable growth and innovation while Europe and North America grapple with stagnation, as revealed by the latest forecasts from ABI Research, a global technology intelligence firm.
Forecasts indicate that global EV sales are poised for a 21% growth in 2024 and a further 19% in 2025. However, this marks a substantial decline from the rapid growth rates of 31% in 2023 and a staggering 60% in 2022.
According to Dylan Khoo, an Electric Vehicles Industry Analyst at ABI Research, the slowdown in EV sales cannot be solely attributed to factors like charging infrastructure or range limitations. Instead, region-specific trends play a pivotal role in shaping the trajectory of the EV market.
In Europe, Germany and the United Kingdom face a significant setback in EV sales growth due to the withdrawal of subsidies, impacting the continent’s narrative as these nations represent its largest car markets. Conversely, two-thirds of European countries experienced higher growth rates in 2023 compared to the previous year.
In the United States, the overreliance on Tesla has led to sales challenges as the market transitions from early adopters to mass adoption, creating a hurdle for sustained growth.
Meanwhile, China emerges as a beacon of success in the EV sector, with a market witnessing linear growth. EVs captured a remarkable 36% market share in 2023 and are projected to constitute over half of all car sales by 2025. Companies like BYD have played a pivotal role in driving down EV prices, making them competitive with traditional Internal Combustion Engine (ICE) vehicles.
Khoo emphasizes that China’s success in EV adoption underscores the importance of offering a diverse range of affordable EV models. This approach has resonated with consumers and stands in contrast to the challenges faced by Europe and North America, where the availability of models and operational battery gigafactories remain limited.
The findings from ABI Research’s report highlight the evolving landscape of the global EV market, with China leading the charge towards sustainable transportation while other regions navigate challenges to spur growth and innovation.

















