In a historic move that marks a significant chapter in its illustrious truck-making legacy, Ford Motor Company has launched an unprecedented truck offensive, poised to revolutionize the American automotive landscape. With a lineup boasting an array of new versions of its iconic Super Duty, F-150, and Ranger models, Ford has embarked on a journey to redefine the very essence of pickup trucks in the United States.
Since last spring, Ford has introduced a slew of new truck offerings, including the all-new Ranger and Ranger Raptor, alongside revamped versions of the F-150 series. This bold move underscores Ford’s commitment to providing customers with unparalleled choice and innovation, with the combined volume of these nameplates constituting a staggering 90% of Ford’s pickup sales.
Andrew Frick, President of Ford Blue, articulated the significance of this momentous occasion, stating, “The Ford truck lineup has never offered customers so much choice, and never had so many new models coming all at once. No other automaker has a gas, hybrid, diesel, and electric full-size pickup.” Indeed, with a comprehensive range spanning from the compact Maverick to the Super Duty, Ford has catered to nearly every conceivable customer need.
The surge in demand for trucks in the American market, fueled by factors such as the rise of DIY culture and the emergence of compact, hybrid, and electric pickups, has provided a fertile ground for Ford’s ambitious endeavors. Last year witnessed a 4.5% increase in industry truck sales, a trend expected to receive a further impetus from Ford’s latest offerings, including the hot-selling Maverick and Super Duty models.
The compact Maverick pickup, hailed as America’s top-selling hybrid truck, signifies Ford’s foray into urban centers while upholding its legendary Built Ford Tough ethos. Concurrently, the Super Duty series continues to assert its dominance in crucial heavy-duty segments, serving industries such as construction and utility services as the American economy continues to expand.
As the foremost assembler of vehicles in the United States, Ford boasts a workforce of UAW-represented hourly autoworkers, with over half of them contributing to F-150 or Ranger production. Remarkably, Ford’s manufacturing prowess is exemplified by its ability to assemble a new truck in the U.S. every 33 seconds, a testament to its commitment to American manufacturing and the enduring legacy of its truck lineup.
With its unparalleled array of offerings and unwavering dedication to quality and innovation, Ford is poised to maintain its position as a dominant force in the American truck market, shaping the future of mobility and driving progress on highways and byways across the nation.
