In a strategic move aimed at bolstering its leadership team, Greaves Electric Mobility Private Limited (GEMPL), the electric mobility segment of Greaves Cotton Limited, has announced the appointment of K. Vijaya Kumar as its new Executive Director and CEO. With over three decades of experience in the mobility sector, Kumar’s appointment signals a significant step forward for Greaves Electric Mobility as it continues to expand its presence in India’s electric vehicle (EV) market.
Bringing a wealth of expertise to his new role, Vijaya Kumar has previously served as the Managing Director and CEO of SAR Group’s E-Mobility Business, where he played a pivotal role in shaping the growth trajectory of electric vehicles. His return to Greaves marks a homecoming of sorts, having previously held the position of President of the automotive business at Greaves Cotton Limited (GCL). Throughout his illustrious career, Kumar has also held senior leadership positions at renowned automotive companies such as TVS Motor and Bajaj Auto.
“We extend a warm welcome to K. Vijaya Kumar, the newly appointed Executive Director and CEO of Greaves Electric Mobility Pvt Ltd,” commented Nagesh Basavanhalli, Non-Executive Vice Chairman of Greaves Cotton Limited. “His established track record and experience in growing businesses will facilitate our progress in the electric mobility space.”
K. Vijaya Kumar’s appointment comes at a pivotal moment for Greaves Electric Mobility, as the company continues to strengthen its position as a leading player in India’s EV technology landscape. With a strong focus on product development, dealer distribution, and market expansion, Kumar’s leadership is expected to drive innovation and propel growth in the electric mobility segment.
