EET Retail, the retail arm of EET Fuels, has announced the appointment of Narayan Bhatra as its Chief Executive Officer. Bhatra, previously serving as the Chief Retail Officer at Nayara Energy, India’s second-largest oil and gas company, brings over three decades of experience in the energy sector to his new role.
With plans to establish a significant portfolio of Essar-branded fuel retail outlets within three years, EET Retail aims to position itself as the UK’s “retailer of choice to consumers.” The company intends to expand its presence across all regions and markets in the UK, including potential acquisitions to accelerate growth.
Embracing the era of new mobility, EET Retail’s long-term strategy includes offering a range of low-carbon, high-quality fuels, catering to drivers’ preferences for e-mobility. These fuels will be complemented by tailored customer offerings, including non-fuel options.
Commenting on his appointment, Narayan Bhatra expressed enthusiasm for joining EET Retail, citing its clear and ambitious vision for growth. He highlighted the company’s commitment to providing low-carbon, high-quality fuels, leveraging EET Fuels’ investment in decarbonization plans and hydrogen production facilities.
Deepak Maheshwari, CEO of EET Fuels, expressed confidence in Bhatra’s leadership and the company’s plans for delivering best-in-class fuel outlets. EET Retail aims to foster partnerships focused on prioritizing customer needs, aligning with Essar’s customer-first philosophy.
EET Fuels, as part of EET, is dedicated to playing a pivotal role in the UK’s decarbonization efforts. The company plans to establish an energy transition park and become the UK’s first low-carbon process refinery, aligning with the government’s Green Industrial Revolution and British Energy Security Strategy.
Tony Fountain, Managing Director of EET, emphasized EET Fuels’ role in Essar Energy Transition and the commitment to maintaining a robust manufacturing base for fuels. He underscored the company’s dedication to decarbonization, climate change goals, and enhancing energy security, expressing excitement about collaborating with Narayan Bhatra to further these commitments with retail customers.
Narayan Bhatra’s appointment as CEO of EET Retail signals a new phase of growth and innovation in the UK retail sector, with ambitious plans to offer low-carbon, high-quality fuels and prioritize customer satisfaction. EET Fuels’ commitment to decarbonization and energy transition underscores its role in driving the UK towards its climate change objectives while ensuring energy security and industry-leading standards in fuel production and retail.
