In summer of 2024, Volkswagen R will unveil its dedicated pavilion at Autostadt in Wolfsburg. This space will be a premier destination for the brand’s expanding enthusiast community, offering an immersive showcase of Volkswagen R’s model range, allure, and cutting-edge technologies.
The pavilion marks Volkswagen R’s inaugural brand presence at Autostadt. Spanning approximately 100 square meters, it will feature a luminous display space for vehicles and exhibits, alongside a lounge area. Motorsport enthusiasts can engage in virtual racing competitions with professionals using driving simulators, providing an immersive e-gaming experience tailored for both experts and families alike.
Reinhold Ivenz, Head of Volkswagen R, said, “With our high-performance top models, we have established ourselves as an integral part of the Volkswagen model portfolio – both in the brand and in the Group. With our own pavilion in the Autostadt, we are now taking the next step to further increase the awareness of us as a performance brand. With our transition to an all-electric brand, we will also intensify the R customer experience through exclusive insights into concept cars and new technologies.”
Armin Maus, Chairman of the Autostadt Management Board, added, “In the new Volkswagen R pavilion, innovation and sportiness will be combined with the fascination for technical perfection. With the premium performance brand Volkswagen R, we have a strong partner that perfectly complements the Autostadt as a centre of automotive enthusiasm and enriches it with a genuine attraction for our guests.”
Peter Jost, Head of Sales and Marketing at Volkswagen R, noted, “The new Volkswagen R pavilion in the Autostadt does not just offer us a new venue where we can showcase ourselves even better as a premium performance brand within the Volkswagen brand world. With this pavilion, we are also creating a meeting point for the Volkswagen R community and are thus becoming even more accessible and authentic as a brand. We will quickly fill this promise to the R Community with life.”
