BYD, a key manufacturer of new energy vehicles (NEVs) and power batteries, has entered into a strategic alliance with Ninjas in Pyjamas (NIP), a renowned esports organization. NIP, a significant player in esports under the NIP Group, engages in various mainstream esports ventures, including League of Legends, Counter-Strike 2, Rainbow Six Siege, EA Sports FC, and Fortnite. With a growing presence in Asia, Europe, and South America, NIP continues to expand its influence across continents.
Hicham Chahine, Co-CEO of NIP Group, said, “We are delighted to further solidify our global strategic partnership with BYD, marking a thrilling new phase in our collaboration. BYD, renowned worldwide for its advanced new energy vehicle technology, is an innovative automotive company. The fusion of BYD’s innovation commitment and our esports community’s passion forms a formidable alliance. We are geared up to reach unprecedented levels together.”
