In commemorating the 40th anniversary of Hero, the Hero Center of Innovation and Technology, situated in Jaipur, India, played host to the grand unveiling of Hero World 2024. The event showcased Hero MotoCorp’s strategic direction, emphasizing electrification, sustainability, and cutting-edge solutions.
Dr. Pawan Munjal, Executive Chairman of Hero MotoCorp, expressed, “The year 2024 is indeed very special as we celebrate the 40th anniversary of Hero. Today we stand as a beacon of Indian ingenuity and enterprise, contributing significantly to the resurgence of our nation’s manufacturing capabilities, engineering, innovation, and technology prowess.”
HERO MOTOCORP DIVERSIFIES INTO THE MID-WEIGHT CATEGORY WITH MAVRICK 440
Marking a pivotal moment in its 40-year legacy, Hero MotoCorp announced its entry into the mid-weight category with the much-anticipated Mavrick 440 motorcycle. This strategic move aims to redefine the 400cc segment with a perfect blend of dynamic design and the reliability synonymous with Hero MotoCorp.
HERO XTREME 125R – REVITALIZING THE 125cc SEGMENT
In an effort to invigorate the popular 125cc segment, Hero MotoCorp introduced the Hero Xtreme 125R. Combining agility and versatility, this model boasts crisp lines, sculpted surfaces, and dynamic proportions, presenting an imposing appearance. Available in two variants, priced at Rs. 95,000 for IBS and Rs. 99,500 for ABS (Ex-Showroom Delhi), the Xtreme 125R promises an athletic and commanding riding experience.
FLEX-FUEL TECHNOLOGY AND SUSTAINABILITY INITIATIVES
Aligning with the Government of India’s Flex Fuel Initiative, Hero MotoCorp showcased three prototypes of Flex-Fuel Motorcycles, highlighting its commitment to sustainable and clean mobility solutions. The company also presented the Vida V1 Coupe and two EV concepts – the Lynx and Acro, developed at the Tech Center Germany, emphasizing innovation, efficiency, and sustainability.
HERO MOTOCORP’S PRODUCT SHOWCASE
Hero MotoCorp’s commitment to a greener future was evident in the presentation of production-ready vehicles and innovative concepts. The unveiling of the Xoom 125 and Xoom 160 scooters, along with the Concept 2.5R XTunt, showcased the company’s dedication to revolutionizing urban mobility.
MAVRICK 440 – A STYLE ICON WITH POWER AND PERFORMANCE
Designed as a style icon, the Mavrick 440 boasts a distinctive and assertive design, striking a balance between roadster aesthetics and robust styling. The motorcycle is equipped with a powerful 440cc ‘TorqX’ engine, delivering 27 bhp @ 6000 rpm and a torque of 36 Nm @ 4000 rpm. With a 6-speed transmission and slip-and-assist clutch, the Mavrick 440 promises a smooth and stress-free ride.
COMFORTABLE JOURNEY WITH MAVRICK 440
Crafted with comfort in mind, the Mavrick 440 features roadster ergonomics, a spacious seat, ample legroom, and optimized grab-rails. With 17-inch wheels, a ground clearance of 175mm, and a high-performance brake system, the Mavrick 440 excels in road-hugging capabilities, ensuring an engaging and secure ride.
INTERACTIVE TELEMATICS AND CONNECTIVITY
The Mavrick 440 sets a new standard for connectivity with its cutting-edge eSIM-based technology. This feature provides real-time information, remote tracking, and access to over 35 functions through Connected 2.0 technology, making the riding experience powerful and intelligently connected.
HERO XTREME 125R – LEAPING AHEAD IN PERFORMANCE, STYLING, DYNAMICS, AND SAFETY
The Xtreme 125R caters to the aspirational needs of the next generation, challenging extremes in performance, styling, dynamics, and safety. Equipped with a new 125cc SPRINT engine, the bike delivers 11.4 bhp with an exceptional fuel efficiency of 66 kmpl. Its breakthrough style includes a First-in-Segment Projector LED headlamp, LED Winkers, and Signature LED tail lamp.
The Xtreme 125R focuses on ride dynamics with a lightweight diamond-type frame, wide rear tyre, and a 37 mm dia front suspension. Safety features include a First-in-Segment single-channel ABS with a 276 mm dia front disc brake and a Hazard Lamp for enhanced rider safety.
HERO WORLD 2024 – A GLIMPSE INTO THE FUTURE OF MOBILITY
Mr Niranjan Gupta, CEO of Hero MotoCorp, emphasized that Hero World 2024 goes beyond showcasing vehicles. It introduces a spectrum of advanced solutions catering to diverse customer needs, with a focus on electrification and sustainability. The event serves as a platform to ride into tomorrow, embracing progress, innovation, and a commitment to a brighter, sustainable future.
In conclusion, Hero MotoCorp’s unveiling at Hero World 2024 reflects its dedication to shaping the future of mobility, offering a compelling blend of innovation, sustainability, and customer-centric solutions.
