Tata Motors, the largest commercial vehicle manufacturer in India, has unveiled its ‘Customer Care Mahotsav,’ an extensive customer engagement program for commercial vehicle clients. Running from January 14 to March 30, 2024, this initiative will be conducted at all authorized Tata Motors service outlets nationwide. The Customer Care Mahotsav aims to provide a platform for meaningful interaction with fleet owners and truck drivers to comprehend their needs and emerging trends. It will offer various benefits, including thorough vehicle check-ups by trained technicians, attractive discounts on select Tata Genuine Parts, and access to value-added services such as Annual Maintenance Contract (AMC), Fleet Management Solutions (FMS), and Fleet Edge. Additionally, drivers will receive comprehensive training on safe and fuel-efficient driving practices, health check-ups, hygiene kits, and specially tailored value propositions under the Sampoorna Seva 2.0 initiative.
Mr. Girish Wagh, Executive Director at Tata Motors, highlighted the customer-centric approach, stating, “At Tata Motors, customer-centricity is ingrained in every aspect of our business. This Mahotsav is designed to showcase our rich and diverse service offerings, conduct proper vehicle and driver health check-ups, plus strengthen our relationship with customers and other stakeholders. Our commitment is to make this Mahotsav truly advantageous and value adding for our customers.”
In addition to its leading vehicles, Tata Motors will provide value-added services for seamless vehicle lifecycle management. The Sampoorna Seva 2.0 by Tata Motors offers a comprehensive care package starting from the vehicle purchase, supporting every aspect of operations throughout the vehicle lifecycle. This all-inclusive solution includes breakdown assistance, guaranteed turnaround time, annual maintenance contracts (AMC), convenient access to genuine spare parts, and other industry-leading services. Tata Motors also introduces Fleet Edge, a connected vehicle platform powered by data analytics, to ensure steadfast support and convenience for businesses at every stage.
