India’s leading SUV manufacturer, Mahindra & Mahindra Ltd., has officially launched the 2024 XUV700, marking a significant advancement in the realm of SUV excellence. The update underscores Mahindra’s unwavering commitment to enhancing customer experience by introducing several new features that further elevate the renowned XUV700 brand.
Since its initial launch in August 2021, the XUV700 has achieved remarkable success, surpassing 1.4 Lakh units in sales. Recognized for its commanding presence, sophisticated design, spirited performance, top-notch safety features, and cutting-edge technology, the XUV700 has solidified its position as a premier SUV suitable for both urban driving and extensive highway journeys.
Unmissable Presence: Enhanced Exterior and Interior
The 2024 XUV700 introduces the elegant Napoli Black color option, enriching its diverse color palette. This sophisticated shade accentuates the exterior with black roof rails, a commanding black grille, and striking black alloys. Additionally, an optional dual-tone color with a Napoli Black roof is available for those seeking a personalized touch. Inside, the AX7 & AX7L variants feature enhancements such as dark chrome air vents and console bezel, adding a luxurious feel to the cabin.
The 2024 XUV700 now offers captain seats in AX7 and AX7L, accompanied by front-ventilated seats in the AX7L variant, enhancing the driving experience. The integration of an Outside Rear-View Mirror (ORVM) with a memory function in the AX7L variant adds personalized convenience.
Sci-Fi Technology: New Innovative Features
The Adrenox suite now includes 13 additional features, totaling 83 connected car features. This includes Firmware Over-the-Air (FOTA) capabilities, Prognosis for timely service updates, and the M lens feature for scanning buttons and tell-tale lights on the SUV. The 2024 XUV700’s advanced features are categorized into Prognosis Alerts, Vehicle Status, Location-Based Services, Safety, Remote Functions, Third-Party Apps, and Novelty Connected Features.
Mahindra has introduced a new concierge service, ‘ASK Mahindra,’ for vehicle technology-related queries and instant support through vehicle e-call on the infotainment.
Enhanced Customer Experience – Chauffeur Training Program
Mahindra is launching a chauffeur training program, available in metro towns, to provide chauffeurs with training covering vehicle functionalities, ADAS systems, emergency handling, and understanding faults and error signs. The pilot phase will commence in Delhi and Ahmedabad, with plans for extension to other metro cities.
Updated Ex-Showroom Prices for the 2024 XUV700:
- MX: INR 13.99 Lakh
- AX3: INR 16.39 Lakh
- AX5: INR 17.69 Lakh
- AX7: INR 21.29 Lakh
- AX7L: INR 23.99 Lakh
The 2024 XUV700 will be available for bookings from January 15, 2024, with demo vehicles reaching dealerships starting from January 25, 2024, across India. Mahindra has enhanced its production capacity to ensure faster deliveries for an enhanced customer experience.
