PURE EV, a pioneering force in the electric vehicle sector, has introduced a game-changing initiative – the EV Vehicle Exchange Program – setting an unprecedented benchmark in the automotive industry. This innovative program caters not only to traditional internal combustion engine (ICE) 2-wheelers but extends its benefits to fervent electric vehicle enthusiasts, marking a significant leap forward in the EV landscape.
Amid a market boasting over 10 crore ICE 2-wheelers nationwide, PURE EV aims to tap into this vast consumer base by offering an enticing proposition. The Vehicle Exchange Camp invites consumers to bring in their used electric or petrol 2-wheelers to PURE EV dealer locations, where local experts conduct on-the-spot valuations. The valuation amount is seamlessly deducted from the purchase of a brand-new PURE EV vehicle, effectively reducing the EMI down payment burden. This approach enables customers to manage balance loan payments through manageable EMIs without substantial upfront costs.
This strategic move not only benefits consumers but also aims to foster a positive atmosphere at PURE EV outlets. By attracting a substantial number of 2-wheeler users to each locality, PURE EV seeks to generate increased foot traffic and bookings, creating a ripple effect that boosts direct purchases. The initiative’s goal is to further penetrate the market by enticing consumers of other EV brands with this unique EV Vehicle Exchange Program. Owners of electric two-wheelers from various brands have eagerly embraced the opportunity to transition to PURE EV vehicles, enticed by the program’s compelling value proposition.
Over a thousand consumers have participated in the exchange program, exchanging their old vehicles for new PURE EV models. The program offered an enticing incentive, providing a maximum value of up to Rs 38,000 based on the condition of the vehicles. Following the remarkable success during the Dussehra and Diwali seasons, PURE EV proudly announces the continuation of the program during the upcoming Pongal and Padwa festivals. This initiative has garnered attention not only from traditional ICE 2-wheeler owners but also from users of other EV brands.
Mr. Rohit Vadera, CEO of PURE EV, expressed delight in the overwhelming response, stating, “We are thrilled to witness the overwhelming response to our EV Vehicle Exchange Program during the festive seasons, and we are excited to extend this opportunity to even more consumers during the upcoming Pongal and Padwa festivals. We are proud to announce that PURE is the first EV 2-Wheeler brand in India to create the used vehicle market for Electric vehicles. This also proves the company’s capabilities in refurbishing and recycling of key components, thereby enabling circular economy in EV ecosystem.”
This pioneering approach not only contributes to environmental sustainability but also reshapes the EV landscape by making it financially accessible and appealing to a wider demographic.
