In a strategic move, TVS Motor Company, a prominent player in the global two and three-wheeler segments, has set its sights on Europe. Today, the company officially announced its entry into the European market by finalizing an import and distribution agreement with Emil Frey, a venerable enterprise boasting a century-long legacy in automotive distribution.
This collaboration marks a pivotal leap for TVS Motor Company in its global expansion endeavors, capitalizing on Emil Frey’s expansive distribution network and profound market expertise across Europe. Renowned for its dedication to innovation and quality, TVS Motor Company is poised to offer European consumers an array of high-performance, technologically advanced two-wheelers.
Central to this partnership is a shared commitment to responsible and sustainable mobility, as well as a steadfast dedication to delivering exceptional customer service. The amalgamation of TVS Motor Company’s focus on pioneering solutions and Emil Frey’s nuanced understanding of local markets has laid the groundwork for a distinctive synergy, serving as the bedrock for TVS Motor’s European expansion.
Emil Frey stands as one of Europe’s foremost automobile importers and retailers, representing several leading automotive brands across the region. Under this collaboration, entities within the Emil Frey Group will spearhead the distribution of TVS products in selected countries, harnessing their robust Sales, Marketing, and Service networks. Among the TVS products slated for release in Europe are models such as TVS Jupiter 125, TVS NTORQ, TVS Raider, TVS iQube S, TVS X, TVS Ronin, TVS Apache RR 310, and TVS Apache RTR 310.
TVS Motor Company’s products are already available in over 80 countries across Asia, Africa, and Latin America, with exports constituting nearly a quarter of the company’s business as of H1 FY 2023—a testament to its high-quality offerings, technological prowess, and robust R&D capabilities.
Sudarshan Venu, Managing Director of TVS Motor Company, emphasized the significance of this alliance with Emil Frey, highlighting Europe as a pivotal market and expressing the intent to bring cutting-edge products closer to European customers. Venu underscored the shared values of responsible mobility and customer service that unite both companies.
Lorenz Frey-Hilti, Director of Emil Frey Group, expressed pride in the partnership, emphasizing the blending of heritage with innovation. He highlighted TVS Motor Company’s reliance on Emil Frey’s European market expertise and distribution network to introduce their products to customers, envisioning a flourishing partnership.
Based on trust, mutual respect, and performance, this partnership aims to establish distribution networks in select EU markets, with an initial focus on France slated for the launch of TVS Motor products, including ICE and EV models, starting January 2024 following the agreement’s execution
