Ather Energy, a prominent electric scooter manufacturer in India, has joined forces with Bajaj Finance Ltd (BFL), a subsidiary of Bajaj Finserv Ltd, to provide customers buying electric two-wheelers with easy and convenient financing solutions.
This collaboration aims to make electric vehicles (EVs) more accessible and affordable for customers by leveraging Bajaj’s extensive reach and market presence throughout India.
Bajaj Finance, a technology-driven non-banking financial company, provides a range of financial solutions and emphasizes digital customer experience. The partnership seeks to enhance customer convenience and reflects the growing trend of EV financing in the industry.
Ather’s position as a pioneer in the Indian EV ecosystem has encouraged major financial institutions to offer attractive financing options for consumers interested in transitioning to electric vehicles.
Ravneet Phokela, Chief Business Officer of Ather Energy, expressed the company’s commitment to ensuring a seamless purchasing experience for EV buyers and working with strong financial institutions like Bajaj Finance to provide customers with attractive financing choices. By leveraging Bajaj Finance’s extensive customer base of 70 million, Ather aims to create growth opportunities for both the brand and the EV industry.
The partnership offers Ather customers benefits such as 100% on-road funding and the industry’s fastest approval turnaround time, with EMI approvals in less than 5 minutes.
Amit Raghuvanshi, President – Personal Loans & Sales Finance at Bajaj Finance, expressed his enthusiasm for the partnership, emphasizing how Bajaj Finance’s nationwide presence aligns with Ather Energy’s expansion plans and supports its goal of serving customers across the country.
This strategic partnership aims to enhance the financing experience for Ather customers by leveraging Bajaj Finance’s efficient digital processes and swift loan disbursement, ensuring a smooth and hassle-free financing journey.
