The Mahindra OJA is Mahindra’s all-new light-weight global tractor platform, focusing on both domestic and international markets such as the United States, Japan, and South-East Asia. It was developed in close collaboration between the engineering teams of Mitsubishi Mahindra Agriculture Machinery in Japan and Mahindra Research Valley in India, Mahindra’s Auto & Farm sector’s R&D centre.
The Mahindra OJA tractor will be available in four sub-tractor platforms: Sub Compact, Compact, Small Utility, and Large Utility, with 40 variants available at various HP points.
Speaking on the brand name announcement, Hemant Sikka, President – Farm Equipment Sector, M&M Ltd. said, “Ahead of the global premiere of the production version of our most awaited tractor program codenamed K2, we are pleased to announce “OJA” as the new brand name of Mahindra’s new light-weight tractor range. Slated for launch later this year, the OJA is Future Ready approach to tractorization exemplified by numerous first best-in-class technologies for improved performance and productivity, through which we aim to transform farming and enrich farmers’ lives.”
Mahindra OJA tractors will be produced only in Zaheerabad tractor factory, which is one of South Asia’s largest and Mahindra’s youngest tractor production factories. The Zaheerabad tractor factory, a vertically integrated tractor facility, also produces Yuvo and Jivo tractors, including the recently announced Plus Series of tractors.
Mahindra is now the only tractor manufacturer in Telangana, having spent over Rs 10.87 billion at Zaheerabad. The agricultural equipment sector employs about 1,500 people and has a two-shift capability of more than 100,000 tractors per year.
The Zaheerabad facility is highly advanced, having the ability to produce approximately 330 distinct tractor variations ranging in horsepower from 30 to 100 hp. Since its beginning, the company has followed the TPM (Total Productive Maintenance) concept and culture, with around 65 percent of Zaheerabad’s tractor manufacturing exported abroad.
