Ultraviolette, an innovator in sustainable mobility with an unique goal of developing top-of-the-line mobility solutions, today announced the grand launch of The Ultraviolette Hangar in Bengaluru, India. The one-of-a-kind experience centre, which spans over 10,000 square feet, will act as the brand’s premier retail touchpoint while offering a highly immersive experience for customers as well as motorcycle and technology aficionados.
Bringing out the company’s deeply established aviation DNA, the Ultraviolette Hangar provides visitors with a thrilling experience using flight-simulator technology, allowing them to feel the sheer adrenaline rush one experiences when riding the F77. This gives visitors a taste of the F77 experience while also bringing them closer to the brand’s DNA.
The experience centre also has first-of-their-kind technology including interactive displays and virtual and augmented reality zones. This creates a hyper-real immersive atmosphere, enhancing Ultraviolette’s sophisticated advancements and the F77’s unique design philosophy.
The Ultraviolette Hangar also has specialised sections for a unique assortment of performance gear, accessories, and branded products, further enhancing the experience. Furthermore, the specially created UV Cafe within the Hangar will allow consumers and visitors to interact with the brand on a more personal level.
With the opening of its first experience facility, Ultraviolette also began shipping its top-of-the-line F77 Limited Edition. Following the start of reservations in November 2022, all 77 units of the top-of-the-line model were sold out in just two hours.
Commenting on the Ultraviolette Hangar launch, Narayan Subramanian, Co-founder and CEO, said, “Ultraviolette’s focus on futuristic design and innovation is reflected in our first flagship experience centre – the Ultraviolette Hangar. The Hangar is a one-of-a-kind experiential centre where everyone is invited to experience the future of design and electric vehicle technology. The Hangar is designed in line with the F77’s benchmark of stunning design and technology while redefining the purchase journey and customer experience. This is the first step towards our next phase of growth, and we are working on setting up 15 such Ultraviolette Hangars across the length and breadth of India this year. Each store will be uniquely designed considering the brand personality and will offer a superlative experience for customers and enthusiasts alike.”
Ultraviolette is growing its physical contact points across the country with its retail partners, beginning with Bengaluru. Surprisingly, the buildings of the first Ultraviolette Hangar in Bangalore also house the F77 R&D department.
Niraj Rajmohan, Co-founder and CTO, Ultraviolette, added, “Since the launch of the F77 in November 2022, we are seeing a tremendous level of interest from prospective customers and EV enthusiasts to understand the F77s technology and appreciate its design. The Ultraviolette Hangar showcases the uniqueness of F77’s design elements and technological advancements while highlighting the ability of our Indian designers and engineers to build world class products and experiences entirely in India. We are confident that the Hangar will become a destination that inspires the next generation of innovators and designers to reimagine the future.”
The Ultraviolette F77, which is offered in two models, the F77 Original and the F77 Recon, has a starting price of INR 3.8 lakhs, ex-showroom, Bangalore.
