Greaves Electric Mobility Private Limited (GEMPL), the e-mobility business of Greaves Cotton Limited, has achieved over 1 lakh retail
sales of its brand “Ampere” electric two-wheelers in FY23. In a year full of milestones, Ampere has more than tripled registrations in Vaahan.
The brand “Ampere” has emerged among the leading Electric Vehicle (EV) two-wheelers in the country, with its large portfolio of products – Zeal, Magnus, and Primus, meeting the unique needs of personal mobility and last-mile e-commerce customer segments. The recently launched Zeal electric scooter has emerged as a popular choice among the youth, owing to its trendy design, performance, and affordable price, while the Magnus EX electric scooter is fast becoming the mainstay electric 2-wheeler brand for families for its high range of a single charge, large leg room and boot space, comfortable seating, and overall drivability experience. The latest addition to the Ampere portfolio is the new Primus electric scooter, which meets the demand for a high-speed, digitally connected scooter by the discerning millennials.
In addition to the diverse product range, the Company’s extensive pan-India dealer network across Tier 1 to Tier 4 markets has played a pivotal role in its exponential growth in the EV segment. The dealers provide its customers with the best possible experience, from pre-sales consultations to after-sales service & support, and this has enabled the Company to build a strong & loyal customer base, which is growing every day.
Speaking on this milestone, Sanjay Behl, CEO & Executive Director, GEMPL said, “We are very proud of the continued success of the Ampere electric two-wheeler portfolio, which has become a leading electric scooter in India and in catalyzing EV adoption of 2 wheelers in the Country. It is a testament to the Company’s relentless focus on product quality, customer connection, and an expansive sales and service
network. Ampere has been one of the early entrants in the EV industry in India and we will continue to be among the foremost leaders with continuous product innovation and focus on quality.”
