Ford Begins 2022 With Record Electrified And SUV Sales Momentum; Electrified Vehicle Sales Expand At Almost 4 Times Rate Of Overall Industry Segment; F-Series Hits 40 Millionth Sale; January New Retail Vehicle Orders Hit 90,000 – A New Record
Ford hit an all-time record for both new retail vehicle orders and for filling retail orders in January. Ford took in over 90,000 new vehicle
orders in January – up 71,000 from a year ago and up 20,000 from December. Vehicles are moving off dealer lots at a record pace, as
37 percent of Ford’s retail sales in January came from previously placed customer orders.
On the strength of new must-have products, Ford brand sales were up 1.4 percent. The overall industry declined 9.0 percent. Overall,
Ford and Lincoln’s total share in January was 13.9 percent – up 1.3 percentage points from a year ago.
Electrified vehicle sales had their best start ever, with record January sales. Ford electrified vehicle sales in January grew almost 4 times faster than the overall electrified segment. With a total of 13,169 vehicles sold, Ford electrified vehicles were up 167.2 percent, with a share up 5.0 points to 10.9 percent of the segment.
Sparking additional momentum this year, more than 300 small, medium and large business customers place orders for 10,000 all-electric E-Transit vans; Walmart to take delivery of 1,100 E-Transits.
Ford pickups, including F-Series, Ranger, and Maverick, totaled 62,293 sales, outselling GM’s entire pickup truck line in January. FSeries sales in January totaled 50,543. Overall F-Series share increased 0.5 percentage points over last year and begins the year as America’s best-selling pickup.
Ford brand SUV sales totaled 60,382 in January – giving Ford a record SUV start to the 2022 calendar year. New SUV products, including Bronco, Bronco Sport, and Mustang Mach-E, added 16,692 vehicles to the SUV sales portfolio, while Escape sales posted a strong gain of 17.2 percent over a year ago.
With continued industry segmentation out of cars and Ford’s focus on trucks and SUVs, Ford saw higher market share and transaction
pricing up to $4,900 over a year ago. In 2021, Ford saw continued growth in membership of Ford Pass and Lincoln Way apps. U.S. members totaled nearly 8 million.
Andrew Frick, vice president, Ford Sales U.S., and Canada said, “Ford market share increased over a year ago on strong demand for our newest products such as Bronco, Maverick, and Mach-E. Ford took in a record 90,000 new vehicle orders in January. Vehicles are turning at a record pace on dealer lots, as we work to fill these orders. This year represents a turning point for Ford in electrified vehicles, as our electrified portfolio grew at nearly four times the rate of the industry segment, with E-Transit and F-150 Lightning set to hit the market.”
