Audi AG has announced a new entry-level electric model family, the Audi A2 e-tron, set to debut in fall 2026 as part of its strategy to expand access to premium electric mobility.
The A2 e-tron will be positioned in the compact segment, targeting urban customers seeking efficiency, sustainability, and everyday usability. The model draws inspiration from the original Audi A2, known for its focus on lightweight construction and efficiency, now reimagined for the electric era.
Audi CEO Gernot Döllner stated that the new model reflects customer demand for practical and efficient EVs. He emphasized that the A2 e-tron aims to make entry into Audi’s electric lineup more accessible while maintaining the brand’s premium appeal.
The vehicle will be manufactured at Audi’s Ingolstadt facility in Germany, reinforcing the company’s commitment to local production and its broader transition toward electrification. According to Audi, the project will also support jobs at its German operations while advancing its goal of producing electric vehicles in Europe.
The A2 e-tron will play a key role in Audi’s evolving product strategy, which focuses on strengthening both the entry-level and high-end segments. Alongside the upcoming flagship Audi Q9, the compact EV is expected to help balance the brand’s portfolio and attract a wider customer base.
A design sketch released by Audi offers an early glimpse of the vehicle’s silhouette, hinting at a modern, compact form tailored for city driving. The full reveal is scheduled for later this year.
The launch comes as demand for compact electric vehicles continues to grow, particularly in European urban markets. With the A2 e-tron, Audi aims to capture this demand while reinforcing its commitment to a fully electric future.
The announcement underscores Audi’s ongoing push to electrify its lineup, following the introduction of more than 20 new models across 2024 and 2025, making it one of the youngest portfolios in the premium automotive segment.
