General Motors (GM) reported a robust financial and operational performance for the fourth quarter and full year 2025, highlighting strong market share gains, record subscriber growth in connected services, and increased returns to shareholders, according to a letter to shareholders released by Chair and CEO Mary Barra.
GM delivered full-year EBIT-adjusted results at the high end of its guidance range and generated a total shareholder return of 54% in 2025. In the United States, the automaker achieved its highest market share since 2015, marking its fourth consecutive year of growth while maintaining low inventory levels, disciplined incentives, and strong vehicle pricing.
Connected vehicle services were a major growth driver, with OnStar reaching a record 12 million global subscribers. Super Cruise subscriptions surged nearly 80% year over year to more than 620,000 users, while OnStar fleet subscriptions doubled to 2 million, twice the number of GM’s closest original equipment manufacturer competitor.
GM’s vehicle portfolio also earned significant industry recognition. Multiple models, including the Chevrolet Trax, the company’s full-size SUV lineup, the Chevrolet Corvette, and Cadillac Blackwing sedans, were named to Car and Driver’s 10Best list. Additionally, the Cadillac Escalade IQ secured MotorTrend’s SUV of the Year and Technology of the Year awards.
Looking ahead, GM expressed confidence in the resilience of the U.S. auto market and expects 2026 to deliver even stronger results. The company anticipates North America EBIT-adjusted margins returning to the 8–10% range and plans to increase U.S. vehicle production to an industry-leading 2 million units annually over the coming years, supported by continued onshoring efforts.
Strong cash generation has enabled GM to invest in future growth while returning capital to shareholders. The company announced a 20% increase in its dividend rate and authorized a new $6 billion share repurchase program.
GM reaffirmed its commitment to electric vehicles, noting that its EV portfolio attracted nearly 100,000 new customers in 2025. The company emphasized that most EV buyers do not revert to gasoline vehicles, reinforcing confidence in its strategy to reduce EV-related costs and achieve long-term EV profitability.
“This multi-year foundation of product excellence, operating discipline, and resilience sets GM apart,” Barra said, adding that the company’s momentum positions it well for continued success in 2026 and beyond.
