Ola Electric on Tuesday announced the return of its Ola Muhurat Mahotsav campaign, offering special limited-period pricing on its 4680 Bharat Cell-powered vehicle portfolio for two days starting 14 January. The campaign covers select models, including Ola शक्ति, S1 Pro+ 5.2kWh, and Roadster X+ 9.1kWh, with offers available during specific Muhurat time slots to be announced daily on the company’s social media platforms.
Under the campaign, Ola Electric will offer limited units of 4680 Bharat Cell-powered products across the शक्ति, S1, Roadster X, and Roadster X+ ranges. All Muhurat Mahotsav offers will be available exclusively through in-store purchases.
As part of the Muhurat Mahotsav, Ola Electric announced benefits of up to ₹1 lakh on the Ola शक्ति range. During Muhurat hours, the शक्ति 1.5kWh, 5.2kWh, and 9.1kWh variants will be priced at ₹10,000, ₹49,999, and ₹99,999, respectively.
The company is also offering upgrade incentives for customers shifting to 4680 Bharat Cell-powered vehicles. Existing Ola customers can avail an upgrade bonus of ₹20,000, while customers upgrading from internal combustion engine (ICE) vehicles will be eligible for an exchange bonus of ₹15,000. These benefits are also applicable only for in-store purchases.
During Muhurat hours, the S1 Pro+ 5.2kWh will be available at ₹1,39,999, while the Roadster X+ 9.1kWh will be priced at ₹1,49,999, Ola Electric said.
Commenting on the announcement, an Ola Electric spokesperson said the company is celebrating the 4680 Bharat Cell platform with the return of Muhurat Mahotsav at the beginning of 2026. The spokesperson added that the 4680 Bharat Cell platform strengthens Ola Electric’s vertically integrated strategy across cells, battery packs, and vehicle platforms, and supports India’s transition to clean, domestically built mobility solutions.
The Ola शक्ति platform is available in four configurations—1kW/1.5kWh, 1kW/3kWh, 3kW/5.2kWh, and 6kW/9.1kWh—all powered by the 4680 Bharat Cell. The company reiterated that the special Muhurat Mahotsav prices are valid only for in-store purchases.
Ola Electric currently offers a broad portfolio of electric two-wheelers. Its premium S1 Gen 3 range includes the S1 Pro+ with 5.2kWh (4680 Bharat Cell) and 4kWh battery options, along with the S1 Pro in 4kWh and 3kWh variants. The mass-market lineup comprises the Gen 3 S1 X+ (4kWh) and Gen 3 S1 X in 4kWh, 3kWh, and 2kWh configurations.
The company’s electric motorcycle portfolio includes the Roadster X+ in 9.1kWh (4680 Bharat Cell) and 4.5kWh variants, while the Roadster X is offered in 4.5kWh, 3.5kWh, and 2.5kWh battery pack configurations.
